Sword and the Script | B2B

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. I’m willing to be those that do have very little marketing experience ( studies demonstrate this is true ). >>>

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

ClickDimensions

NOVEMBER 1, 2023

Case Study Integrated marketing platform helps manufacturer improve sales cycles and team alignment A premier global materials manufacturer headquartered in New York has built a global technical support and supply chain across the globe. Conferences became webinars and in-person appointments transitioned to online meet-ups.

Case Study 40

Case Study Case Studies Studies Sales Cycle 40

ClickDimensions

NOVEMBER 1, 2023

Case Study Integrated marketing platform helps manufacturer improve sales cycles and team alignment A premier global materials manufacturer headquartered in New York has built a global technical support and supply chain across the globe. Conferences became webinars and in-person appointments transitioned to online meet-ups.

Case Study 40

Case Study Case Studies Studies Sales Cycle 40

Influitive

FEBRUARY 3, 2023

In this backdrop, focusing on your existing customers is the smart – if not vital – investment. Increasing customer retention by 5% can boost profitability by 25% to 95%. Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive.

Forrester 130

Forrester Studies ROI Generation 130

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study. Some of the study results were reported by type of survey respondent.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Square 2 Marketing

FEBRUARY 9, 2024

Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business. Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

BenchmarkONE

APRIL 6, 2022

Picture this: a customer is looking to replace their email marketing software. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what you say about your brand. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what you say about your brand.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. In fact, mid-size and smaller businesses often have an advantage when it comes to building and nurturing close relationships with customers.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

KoMarketing Associates

AUGUST 3, 2017

Research now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

KoMarketing Associates

MARCH 3, 2021

The Hinge Research Institute recently published its “High Growth Study 2021,” and statistics showed that high growth firms – those that have experienced exponentially high growth as of late – are much more likely (26.2% vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Martech

AUGUST 22, 2023

Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy. RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. What they learned was enlightening.

Case Studies 77

Case Studies Case Study Studies Buy 77

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 107

Case Study Case Studies Studies Work Management 107

Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. With the design and functionality taken care of, focus next on using social proof to customer trust on your website. Provide case studies, testimonials, and reviews. The more unique and professional your website looks, the more you can build customer trust.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Content Marketing Institute

JUNE 29, 2021

So does it make sense to gate your case studies? Continue reading → The post Is Your Case Study Worth Your Customers’ Time? When you want to build trust with your audience, the burden of proof is on you. The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position.

Case Study 104

Case Study Case Studies Studies Trust Marketing 104

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. Buying Decisions Are Based on the Heart.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Search Engine Journal

JANUARY 30, 2022

A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The post Google Study: 90% Of Customers Will Share Their Email For An Incentive appeared first on Search Engine Journal.

Studies 113

Studies Google Consulting Analytics 113

Genroe

JUNE 26, 2023

Discover how CyberCX transformed their customer experience, boosting NPS and amplifying business growth with a comprehensive CX program. The post [Case Study] Transforming the Digital Frontier – CyberCX’s Successful Customer Experience Program appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

Case Study 52

Case Study Case Studies Studies Promotion 52

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Vision Edge Marketing

NOVEMBER 16, 2021

Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you have a message map to support customer engagement?” Worked in a sales conversation.

Work Management 234

Work Management Bandwidth Marketing Management Paid Search Agency 234

Benchmark Email

FEBRUARY 23, 2023

Picture this: a customer is looking to replace their email marketing software. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what… The post Essential Case Study Questions to Ask Your Best Customers appeared first on Benchmark Email.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Image credit: Blake Wisz on Unsplash.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Contently

AUGUST 18, 2021

An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. If the goal is to be conversational, then we should make sure there’s a system in place to have the right conversations with our customers. It’s also much more trustworthy.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. In other words, product marketers are responsible for getting people to purchase products and become loyal customers. Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363