The Effective Marketer

FEBRUARY 19, 2013

” Startups who are strapped for cash and resources want to know if they should go wide, trying to reach more industries or segments, or if they should narrow their focus and create additional content materials to go deeper into the segment they have already started to work with. What is the profile of your ideal customer?

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. For other companies where the CRM system has been extensively customized, or if you already had different ways (screens, triggers, etc.)

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

AUGUST 10, 2014

A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Marketing is probably an area that changes more frequently based on the stage the company is in than any other, at least from what I have seen.

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

APRIL 10, 2012

I’ve now spoken to small business owners and startup founders and they have the same initial feeling that it should just work. The least you want done is to have a way to get that information back to your CRM system so that you can track which prospects or customers interacted with the campaign and registered or downloaded your offer.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100