customer Software Related Topics 
LeadSloth
MAY 25, 2010
This is the first transaction involving a major software vendor, so it deserves some notice. Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system. The result: not enough new customers. Small Installed Base / Few Customers Affected.
LeadSloth
OCTOBER 18, 2010
The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all. An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization.
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LeadSloth
FEBRUARY 20, 2012
This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. A good nurture email helps convert prospects into paying customers. They signed up.
LeadSloth
NOVEMBER 16, 2010
Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Being in the Bay Area, a lot of the attendees worked for software companies. Segmentation on Lead Source and Search Keywords.
LeadSloth
AUGUST 24, 2009
Needless to say, Marketing Automation software is very popular today. An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. First of all, I think Marketing Automation software has great promise. Okay, I made up the part about brewing coffee.
LeadSloth
OCTOBER 26, 2010
Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers.
LeadSloth
OCTOBER 15, 2010
The Marketo User Summit was BIG: 600 customers and partners were attending. The big announcement was an upcoming integration with Webinar software, starting with Webex. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week.
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