Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. Here’s the solution: harnessing social media engagement insights. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Heightened customer expectations and consumer demands equate to a potential increase in the velocity of service inquiries. Avoid Social Customer Care Burnout.

Work Management 178

Work Management Marketing Management Communities Social Media 178

Benchmark Email

DECEMBER 12, 2023

This skepticism can make it difficult for retailers to… The post User-Generated Content on Social Media: Showcasing Customer Experiences in Retail appeared first on Benchmark Email. Many consumers are wary of traditional advertising and brand-generated content because they perceive it as biased or promotional.

User-Generated Content 94

User-Generated Content Social Media Generation Media 94

Oktopost

JULY 2, 2020

When you are trying to reach a potential new customer, how do you do it? What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time. And how can social media transform the customer experience?

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Marketing Insider Group

SEPTEMBER 24, 2018

In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible.

Positioning 222

Positioning Social Marketing Service Branding 222

Oktopost

JULY 18, 2023

Many moons ago, business owners could get away with dropping into the crowd and figuring out what their customers wanted through some good, old-fashioned eavesdropping. With a minor disguise, they could make a trip across the street to their competitor and figure out what their prospective customers were lacking.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. Social media. How do customers use social media for support? Automated phone systems?

Social Media 108

Social Media Statistics Marketing Management Ideal Customer Profiles 108

Convince & Convert

DECEMBER 5, 2017

If you haven’t ventured over to REI’s social accounts lately, you should. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 135

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 135

Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. Don’t push your social followers to purchase from you. So, act normal.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Emplifi

MARCH 29, 2021

Engaging customers on social media is not an easy task. If you're still struggling with engaging your audience and customers on social, here are seven proven tactics you can try today. It requires the right strategy, a deep understanding of your audience, and content output that aligns with this understanding.

Social Media 145

Social Media Tactics Media Marketing & Strategy 145

Sprout Social

JUNE 2, 2021

For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with one another. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months. That’s why more than 3.1

Ideal Customer Profiles 129

Ideal Customer Profiles Enterprise Management Ad Building API 129

KoMarketing Associates

OCTOBER 29, 2018

Marketers are turning to social media to reach out to their target audiences, and new research shows that it can pay off in the end to be transparent. That being said, 86 percent of customers say that they are more likely to take their business elsewhere if they see a lack of transparency from a company on social media.

Transparency 167

Transparency Social Media Media Brand Identity 167

BenchmarkONE

NOVEMBER 11, 2021

No matter what your business size or niche is, customer satisfaction is a key to business success. billion social media users who spend a considerable amount of time on social media platforms, providing social customer care is an important element of customer satisfaction that brings your business to the next level.

Ideal Customer Profiles 82

Ideal Customer Profiles Tips Customer Satisfaction VALS 82

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. Here’s the solution: harnessing social media engagement insights. But why is this so important?

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

Oktopost

OCTOBER 28, 2020

Last month, we rolled out Social BI , a one-of-a-kind tool for building and sharing custom reports powered by your social data. hoping our customers will back up this statement – and indeed they do. Here is one: Social BI is absolutely unique in what I’ve seen in the industry. New Select Source window.

Features 118

Features Demographics Marketing Report Impressions 118

KoMarketing Associates

MAY 29, 2019

Despite some of the challenges associated with social media, new research shows that people still believe in its power to connect customers with brands. Specifically, 78 percent of customers would like to see companies use social media to help people connect with each other. Millennials and Social Media Marketing.

Social Media 120

Social Media Marketing Report Social Marketing Media 120

Search Engine Journal

AUGUST 4, 2021

Deciding which social media metrics matter at different stages of the customer journey requires time and thought. The post 30 Social Media Metrics That Matter Throughout the Customer Journey appeared first on Search Engine Journal. Read about some important ones to consider here.

Social Media 132

Social Media Media Analytics Social Marketing 132

Sprout Social

OCTOBER 21, 2020

As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience. With social media, brands can bring entertaining experiences into their audience’s homes and keep fans engaged until things return to “normal.”. It was social media entertainment gold.

Social Media 113

Social Media Media Custom Publishing Analytics 113

Marketing Insider Group

MAY 25, 2018

For the 176th episode of The Marketing Book Podcast, I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. The post Weekend Reading: “Winning at Social Customer Care” by Dan Gingiss appeared first on Marketing Insider Group.

Social Media 146

Social Media Social Marketing Media Branding 146

Salesforce Marketing Cloud

AUGUST 23, 2022

On top of that, she sensed they were becoming wary of celebrity CEOs wading too far into social issues, which seemed to undercut how businesses could build customer trust. Now, people are expecting companies to do the right thing ethically to help build customer trust. 3 takeaways to help your business build customer trust.

Ethics 98

Ethics Business Curation Communities 98

Martech

FEBRUARY 2, 2022

Denny’s social leverage featuring Stanford hoops star Fran Belibi. The Super Slam campaign is running nationally on broadcast TV and radio, on Denny’s digital and social channels, as well as the athlete’s social media. Read more: 2022 Predictions: Customer Experience & Digital Experience. Image: Denny’s.

Social Media 103

Social Media Paid Search Agency Social Marketing Advertising Agencies 103

The Marketing Blender

DECEMBER 13, 2022

How To Use Social Media To Engage Customers. Social media is an effective way to build relationships with customers. It allows businesses to interact directly with customers, showcase their products and services, and provide customer support. Keep Learning: The top social media best practices for businesses.

Social Media 52

Social Media Media Customer Satisfaction Marketing Analytics Tools 52

Convince & Convert

SEPTEMBER 15, 2015

Integrating Marketing Services and Customer Support. She has found dynamic ways to keep her career interesting, and her decision to join HP was driven by the unique opportunity to reach millions of customers around the world. HP is a pioneer in social customer service. HP is a pioneer in social customer service.

Social Marketing 157

Social Marketing Service Paid Search Agency Skype 157

Customer Experience Matrix

JULY 7, 2017

Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform. About two years ago the company refocused on building customer profiles with data from all sources. Social media is still a major focus for Lexer.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Oktopost

MAY 27, 2020

Today, when remote work has become our new reality, social media is turning into a prime communication channel for people and businesses alike. B2B companies leverage social to deliver fast and responsive customer support as well as tap into conversations that are relevant to their brand. Facebook Ads Support. Media Attachments.

Ideal Customer Profiles 96

Ideal Customer Profiles Paid Search Agency Marketing Automation Services Work Management 96

Valasys

FEBRUARY 7, 2024

In today’s world, where everything moves fast, customers expect quick answers and support. This change has a big impact on how businesses should support their customers. Being there for your customers right when they need help is more important than ever. Instagram: This platform is all about visuals – photos and videos.

Social Media 40

Social Media Ideal Customer Profiles Media Customer Satisfaction 40

KoMarketing Associates

JULY 12, 2017

Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny? Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

KoMarketing Associates

JUNE 27, 2018

Digital marketers have a wide array of channels available to them, but new research suggests that social media and search rise above the rest. Recently, Nielsen conducted “The Nielsen CMO Report 2018” to determine which channels CMOs, in particular, are turning to in order to reach out to their customers and prospects.

Social Media 130

Social Media Media Mobile Advertising CMO 130

KoMarketing Associates

OCTOBER 23, 2018

Most marketers are already aware of the importance of utilizing social media. SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. Marketers and the Budget for Social Media.

Social Media 120

Social Media Purchase Customer Surveys Media 120