The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers
Marketing Insider Group
APRIL 17, 2023
Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. The rub is that the best SMEs are also usually the busiest people in your company, with many demands on their time. It will give you and the SME common ground to start.
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