Remove customer small-business

Writing on the Web

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Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. When should you hire a freelance writer for your blog or website?

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Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. Resources are always a big consideration for small business professionals. What change(s) could have the biggest impact on your business?

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The ABC’s of Great Blogging: Be Original and Offer Insight

Writing on the Web

According to the authors of Content Rules : “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. Know your customers. Know your customers : I know content marketing for professionals and small businesses.

Rules 100
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Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask

Writing on the Web

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. But is it enough?

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Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Don’t confuse your readers by offering too many things to click on that distract from your business. Or, better yet, use a professional, custom-designed survey. When it comes to look and feel, small things matter.

Design 100
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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Content should be focused on readers, not you and your business. What do you think?

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Starting a New Blog?6 Things a Business Blog Must Have

Writing on the Web

Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Here’s a suggested list of six must-have items for any small business professional who wants to use a blog for business. Easy Navigation.