Remove customer sites
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How to Use EGC to Harness Search Intent and Draw Customers to Your Site

Marketing Insider Group

Because it’s super cost-effective to produce, it benefits employees, customers, and the business as a whole, and it can skyrocket sales and conversions like nothing else. Your employees know your company better than anyone else, and they probably know your customers pretty well too. Now, Employee-generated.

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B2B customer journeys that begin at review sites are significantly shorter

Martech

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.

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How Samsung transformed their customer experience with a new support site search

Martech

“Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at Samsung. In the first weeks of pandemic lockdowns, customers were finding Samsung’s support site. Responding to the soaring volume of traffic.

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Leveraging SEO for Site Search Helps Deliver Customer Satisfaction

Brightedge

When it comes to finding information on your website using the built-in search feature, customers bring their experience with them -- they expect the quality of results and ease-of-use they’ve grown accustomed to from searching on Google or other popular search engines. All too often, visitors using the site search feature leave disappointed.

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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers.

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Helping Hesitant Customers Make the Purchase On Your Site

Marketing Insider Group

It happens all too often: a person is shopping on your site. The post Helping Hesitant Customers Make the Purchase On Your Site appeared first on Marketing Insider Group. They don’t finish the purchase, never come back, and you don’t […].

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6 Customer-Centric Ways to Personalize On-Site Content via @xandervalencia

Search Engine Journal

Here are 6 ways to personalize your on-site content to reel in your target audience and increase conversions. The post 6 Customer-Centric Ways to Personalize On-Site Content via @xandervalencia appeared first on Search Engine Journal. Write for users, optimize for Google.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. In this webinar, she'll discuss how to make your website more customer-centric. Why a customer-centric approach matters now more than ever. But how do you go about this?

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

How to discover the different types of web visitors that come to your site and how to best engage with each group. How to delight existing customers––and make things right with unhappy ones––using live chat. Here's what they'll cover: How to supercharge your marketing content by adding chat to the mix.