customer SIC Related Topics 
The Point
MARCH 6, 2013
In a public letter from the company’s COO and Chairman Emeritus , the executives said: “Your trust, loyalty and passion are what’s (sic) most important. So, far from ignoring the story and hoping it goes away, Maker’s Mark is aggressively marketing their mea culpa as a testament to customer loyalty. Let’s translate, shall we?
The Point
MAY 30, 2014
Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Hint: Maybe Not)”. Helping clients achieve closed-loop demand generation. Providing fresh ideas, new insights, and proven best practices.
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