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Report: B2B Marketers Faced with Rising Customer Service Expectations

KoMarketing Associates

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. Furthermore, 76% stated that after having a great experience, it increases their expectations for customer service across other industries.

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11 Top Customer Service Metrics to Measure

CMSWire

Discover the top customer service metrics to enhance your support strategy, improve customer satisfaction and drive business growth. Continue reading.

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AI's Transformative Role in Customer Support and Service

CMSWire

Customer service and support are on the cusp of a fundamental reimagining of how companies engage with their customers. Continue reading.

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Customer Service Automation: American Airlines' Dilemma

CMSWire

In a turbulent industry, an airline's mass layoffs raise doubts about customer service. Can tech bridge the gap, or will passengers face more frustrations? Continue reading.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. And do all of this while reducing the ever increasing cost and complexity of customer care.

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

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Emotional Intelligence in Customer Service: The Key Differentiator

CMSWire

By consistently delivering excellent service when customers seek assistance, you can cultivate loyalty. Continue reading.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. However, there are key differences between selling to a customer or business and selling to the government.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

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Put Your Data to Work: The Complete Playbook

From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more. This playbook contains: Exclusive statistics, research, and insights into how the pandemic has affected businesses over the last 18 months.

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Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers. If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development.

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Loyalty Auctions: The Next Reward For B2B Markets

Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method to recognize and reward your best customers while keeping them engaged. Allow employees/customers to bid on rewards and experiences using the points they have accrued in their loyalty accounts.