WebMarketCentral

DECEMBER 1, 2008

"SEO is dead." As I noted in my comment to comment Michah's post on Learn to Duck, articles like this have been appearing since at least 2003, so if SEO is dying, it's an awfully slow death. But again, none of this means that SEO is dead, only that it is changing (as it constantly does). But it's still nonsense.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. So here are several more of the best SEO-related pieces from 2008 thus far. Learning SEO and SEM - Where to Start? SEO is sort of like tweaking your resume.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

OCTOBER 5, 2007

Anyone who's worked on search engine optimization (SEO) for any length of time understands the importance of building relevant external links to a website. But whether you do choose to SEO internally, outsource it domestically, or offshore the effort, it's important to get this process right.

SEO 20

SEO Ad Building Marketing Agencies 1 Ideal Customer Profiles 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. NWA WorldPerks, My Coke Rewards, MaxPerks, Borders Rewards).

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

SEPTEMBER 22, 2009

How can online video help with SEO and online reputation management ? Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv If you are planning to use these for SEO, check for do-follow status first. More Search = More Customers. More customers = More business.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

AUGUST 10, 2009

Video SEO Tip: How to Create Your Own YouTube “click-to-buy” Link – for FREE by ReelSEO Grant Crowell describes a clever trick for integrating a free call to action with any video you place on YouTube, and even a way to do A/B testing for video and landing page variations. Facebook, LinkedIn), publishing (WordPress, YouTube.Twitter?)

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? PR Firms: Spend your Money on SEO by Orange Soda A helpful, if perhaps somewhat controversial, post about what's dead in PR (e.g., blogging and SEO). SEO social media interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Copywriting Blogger 20

WebMarketCentral

JUNE 3, 2009

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JUNE 30, 2009

Galen reviews a number of sites that can provide both direct traffic as well as being valuable for B2B SEO links, such as Jayde , Zibb and Alibaba. For example, copywriting ( Copyblogger , Michael Fortin ), search engine marketing ( Gordon Choi , PPCBlog ), SEO ( SEOmoz , SEO Book ) and social media ( Chris Brogan , ProBlogger ).

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JULY 20, 2009

Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner. Warren Buffett, Search Marketing Guru?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

JANUARY 12, 2010

But fear not loyal fans of this blog (yes, all three of you)—I will continue to write about b2b marketing, social media, SEO, interactive PR and whatever else pops into my mind at the new Webbiquity blog. I look forward to your comments and feedback. ** technorati tags: SEO social media content marketing web presence optimization del.icio.us

RSS 20

RSS Tagging Blogger PR 20

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? Turn your social media contacts into leads, and ultimately customers? tags: social media marketing Facebook fan pages SEO? How can you make a big splash in social media without a huge budget? Attract lots of targeted Twitter followers in a short time?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

OCTOBER 1, 2008

Death to SEOs In order to determine how well their tactics are working (and to report results to clients), SEO practitioners use automated tools to determine how well a specific web site is showing up, for a number of different search phrases, across the major search engines. That's not the only way Google messes with SEOs.

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

AUGUST 31, 2009

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

DECEMBER 17, 2008

It's heartening that he refers to SEO as "probably THE most essential element of Web design." Why Web Design Matters by SEO Book SEO expert Peter Da Vanzo serves up his take on the 10 most important factors, beginning with "Purpose—Know Your Audience," which should be the starting point for ANY marketing activity.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

DECEMBER 22, 2009

37 Tips for Optimizing Blogs and Feeds – SES New York by Online Marketing Blog Lee Odden interviews Michael Gray of Atlas Web Services, Sally Falkow of Expansion Plus, Michel Leconte of SEO Samba and Rebecca Lieb, VP of U.S. operations for Econsultancy, about SEO, link building and RSS tactics for business websites and blogs.

RSS 20

RSS Best Practices Business Adwords 20

WebMarketCentral

FEBRUARY 24, 2009

Copywriting: 7 Ways To Trigger Emotions by Self SEO After stating "all human beings buy on emotion. does anyone who's not immersed in SEO know or care what " canonicalization " means?). It’s an acronym for Headline, Pain, Solution, Action.

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

APRIL 6, 2009

How does social media relate to SEO? Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g., Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

JULY 13, 2009

You can get more visibility for your website by customizing with your name instead of the default 'My Website.'" The trick is to select the Other option because this lets you label your link instead of using the default name provided by LinkedIn.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JUNE 18, 2008

It's Critical to get SEO and SEM Right As the chart below shows, buyers are far more likely to find vendors when they are ready to buy than to respond to vendor outreach that may or may not hit them at the right time. About 5% of online marketing spending is dedicated to SEO.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

FEBRUARY 20, 2008

Neither is right or wrong, but they are both part of a complex communications and customer landscape." Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned. Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? To this end, she recommends reviewing 15 areas, including navigation, interface design, architecture, PR and SEO. How can you whip an underperforming website into shape?

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

NOVEMBER 23, 2009

The creators of PeoplePond more recently also launched CompanyPond , a company profile site that improves online visibility and SEO for corporate sites. It's an important place to have a profile listed for anyone concerned with online reputation management.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

MARCH 5, 2008

Pointing out that "With average job durations of 18 months or less, chief marketing officers at major brands don't last all that long these days," Estrin argues that marketers need to break out of traditional thinking and try new approaches, such as corporate blogging, which is making "the shift from talking to consumers to speaking with customers."

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

AUGUST 21, 2007

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Traffic increases were driven by two factors: improved SEO to drive new traffic, and increased repeat visits (due to having better content on the site).

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

FEBRUARY 27, 2008

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Search marketing is also taking money away from other advertising and PR programs. The question now is.read the article!

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

DECEMBER 28, 2009

Favorite snip: " Frank Eliason, director of digital care at Comcast.drew hearty laughter when he described the cable giant as being known for its customer service. 'I I can't wait until people stop laughing at that joke,' added Eliason."

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

FEBRUARY 4, 2008

Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset. Landing pages are important of course, but not every SEM visitor will convert immediately—some will want to check out your site to learn more about your company, products and/or services first.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

FEBRUARY 10, 2009

What To Expect From Your Web Analytics Tool (Web Analytics Series, Part 2) by NxtERA Marketing Blog Elana Anderson presents a five-part framework to help companies maximize their investment in web analytics tools to develop integrated, customer-focused marketing programs.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

MAY 3, 2007

Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 drives customer engagement. Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers." Web Traffic.

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

JULY 14, 2008

Revisit SEO Technologies, needs and customers change over time. And follow up with a phone call quickly—if you are slow in responding to a sales opportunity, prospects assume you'll be even slower to respond once they are a customer in need of technical assistance or inquiring about a billing issue.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JUNE 22, 2009

These remind one of the link-baiting SEO is dead articles that pop up periodically. actually interacting with prospective customers and prospects rather than carpet-bombing them with advertising from a safe altitude. For example, Luis Paez takes some liberties with statistics to make the case that social media is useless for marketing.

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20