Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

JULY 6, 2021

Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Ask your customers for feedback (and act on it).

Churn Rate 324

Churn Rate Work Management Marketing Management Comparison 324

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. Even the most experienced technical SEO professional needs to have a manageable amount of information to be able to implement a reliable, data-driven strategy. Technical SEO metrics.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Webbiquity

OCTOBER 6, 2020

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago. Here are actionable answers to 10 tough SEO questions that matter today.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

NOVEMBER 29, 2019

Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital. The Leanest (and Most Lucrative) Method of All: SEO. When it comes to digital marketing for startups , SEO has the best ROI of all efforts you can possibly engage in. Shameless Plug.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Here are six high-impact areas to focus on with SEO efforts.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Webbiquity

JUNE 5, 2020

With the deluge of new content being produced online every day, SEO is becoming increasingly competitive. There are plenty of pitfalls and mistakes that can beset beginners and advanced SEO consultants alike. There are many complex, highly technical practices in SEO which can get lead to a lot of mistakes of their own.

SEO 242

SEO Mobile Marketing SERP Consulting 242

Webbiquity

NOVEMBER 4, 2021

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? What types of strategies should I use to elevate the customer experience? The Growing Importance of Customer Experience (CX). Why Acquire New Customers? Image credit: Jon Tyson on Unsplash.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

SEPTEMBER 6, 2022

Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Customers’ purchasing decisions can be significantly influenced by your video content. Videos enable prospective customers to see a product in use.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Webbiquity

MAY 6, 2020

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

MARCH 1, 2018

Nielsen says that 83% of customers would do the same. Today’s customers are blind to TV ads, billboards, and flyers. Here is how influencer marketing will help your SEO efforts. of your competitors, promoting products similar to yours, to the same target audience, using the same customer acquisition channels.

SEO 224

SEO Opinions Transparency Communities 224

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. It would be irresponsible to suggest that these were the only SEO implications of a site redesign effort.

Design 235

Design SEO Tips Lead Scoring 235

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Some go even further, empowering customers to collaborate with vendors, and with each other.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Webbiquity

AUGUST 22, 2019

According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. A well-executed customer engagement strategy can foster brand growth and loyal customers.

Marketing Strategy 246

Marketing Strategy Marketing & Strategy Loyalty Churn Rate 246

Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. It’s driven by search engine optimization (SEO) efforts. Conclusion. That wraps it up.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Bake-In SEO Your website design should incorporate search engine optimization (SEO) from the earliest stages.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. Customer testimonials tap into the deep-rooted psychological principle of social proof. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

APRIL 14, 2015

Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? Find those answers and more here in 10 expert SEO posts. SEO Keyword Guides and Tools. Fast SEO Competitive Analysis by Search Engine Watch. Other SEO Tools. Webbee SEO Spider Version 2.0

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

NOVEMBER 20, 2023

Here are some of the best Cyber Week deals, across SEO, social media, email marketing, and other task areas. Protect your online brand reputation by following up on positive comments from your brand ambassadors and responding to dissatisfied customers before the story gets ahead of you. The Dates: November 20-27.

Enterprise Management 200

Enterprise Management Marketing Management Budget Programs Software 200

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

JANUARY 19, 2017

SEO has a lot of moving parts. Best all-in-one SEO tool suites. Best all-in-one SEO tool suites. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. The top all-in-one reporting platform for local SEO. Google Review Count: 330.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Enterprise Management 100

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Not only product descriptions but to make them more SEO-friendly. Content Optimization – SEO AI-driven tools can be used to optimize existing content so that it reaches its full potential.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

FEBRUARY 9, 2021

For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? The best way, inside a company, is to get ideas from your customer-facing people: sales, consulting, customer support. It’s the old adage “a customer has to hear a message seven times before it sticks.”.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Webbiquity

SEPTEMBER 21, 2021

SEO came in second at 39%. Kerstin Reichert of Tide had some exceptionally insightful comments on this finding, noting that “SEO is a long-term effort and takes time from implementation to seeing results. And) when everything stands still it is an opportunity to clean up old SEO-debt.”

Research 336

Research Trends B2B Marketing Planning 336

Webbiquity

APRIL 4, 2016

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. If you include SEO keywords in your lead scoring model, include social keywords along the same line.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

SEPTEMBER 20, 2016

Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. This isn’t really a question of knowledge (any experienced SEO pro should be able to answer without fumbling for words).

SEO 100

SEO Lead Scoring Lead Ranking Paid Search Agency 100

Webbiquity

MAY 26, 2022

Because your website is so often the first impression for your prospective customers, it has to be effective. Your website is a digital space that you own and control, where you can showcase your products or services, share information about your business, and connect with customers. Learn to Use SEO (or Hire a Professional).

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Webbiquity

FEBRUARY 24, 2015

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do?

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 9, 2014

For establishments that rely on local customers, or even global enterprises with prospective customers in their geographic area, local SEO is a vital component of online marketing efforts. Which local directories are best at driving referral traffic (and helping with SEO)? What emerging trends will impact local search?

SEO 100

SEO Hubspot Domain Optimization 100

Webbiquity

DECEMBER 14, 2021

Your “About Us” page is one of the most valuable for attracting customers to your business. Wing Tactical’s “About” page also strives to communicate company value to the customer through phrases referencing low prices, quality products, and top-notch customer service. SEO (Search Engine Optimization). About Us” Page.

Design 255

Design Privacy Policies Marketing Websites Effectiveness 255

Webbiquity

NOVEMBER 6, 2018

For most of corporate history, most companies haven’t really wanted to hear from their customers. Bloggers started writing about how online reviews help with SEO. But while 80% of companies believe they deliver ‘super experiences,’ only 8% of customers agree. ” Customer experience is really important. .”

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

JANUARY 10, 2017

Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. A basic but essential SEO tool—check for HTML errors (such as duplicate title tags), search keywords driving traffic to your site from Google, crawl errors, manual actions, and security issues.

Marketing Automation Services 80

Marketing Automation Services SEO Tools Sample 80

Webbiquity

JUNE 23, 2015

89% of customers begin their buying process with a search engine. The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). 9 Organic SEO Stats and Facts. Just 24% cited attributing sales and revenue to SEO as a top goal.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100