The Point

AUGUST 27, 2019

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – If your ad links to a custom landing page, make sure that page is fully responsive and that the form is easy to complete on a mobile device. Poor User Experience.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

SEPTEMBER 11, 2017

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

JANUARY 29, 2015

It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing. Good content is the fuel that feeds demand generation success. It’s a very exciting time to be in the space.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

SEPTEMBER 20, 2010

If you’re using a stock WordPress template absent any customization or branding, or if your blog hasn’t evolved much since the CEO first got the writing bug three years ago, it’s time for a re-launch. Make SEM work harder. There are fewer still who do SEM well. There are fewer still who do SEM well.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

DECEMBER 12, 2014

So, for example, in that earlier post I wrote: “Be cautious with customer logos, award icons, and gushing quotes of praise for your company or product. However, in the context of quality score, you could argue that testimonials or customer logos “promote trustworthiness” and could therefore improve page position and lower cost per click.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

OCTOBER 7, 2014

When posting a Sponsored Update, create a custom image, one that’s optimized for click-throughs, rather than just let LinkedIn pull an image from your post or article. In our experience, using the same targeting and bid settings for both, Ads will generate up to 5x more impressions compared to Updates.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

AUGUST 9, 2012

If it’s important that you only target specific regions, you’re probably better off considering either a list purchase, or possibly even paid search (SEM). Another type of filter generally not worth the expense is the custom qualifying question.

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

The Point

OCTOBER 14, 2009

The information kit features a demo and product brochure (for those more advanced prospects), an educational white paper (for prospects not yet sure whether corporate Webcasting is for them), and a case study providing more ready-to-buy prospects a strong customer reference.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

The Point

MAY 30, 2023

Rather than cut back on paid search (SEM) budget arbitrarily, look for keywords, ad groups, and campaigns that generate a bunch of clicks (and thus cost money) but few conversions. Eliminating wasted spend is one of the easiest ways to increase SEM efficiency. Do you email new posts every month to customers and prospects?

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

FEBRUARY 4, 2013

Optify’s customers are primarily small- to mid-size companies.). The data contained in the report were extracted by analyzing more than 62 million Website visits, 215 million page views, and 350,000 leads from more than 600 Optify customers.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

JANUARY 25, 2012

Be cautious with customer logos, award icons, and gushing quotes of praise for your company or product. (Short anecdote: when a former client insisted on having the logo on their landing page be a live link back to their Website, we were able to show that 15% of PPC visitors were escaping through that logo.).

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100