Remove customer

WriteSpark

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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive?

article thumbnail

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive?

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article thumbnail

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive?

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Packaging Case Studies to Increase Their Promotional Value

WriteSpark

Instead of taking time to look through the list, most customers will click on just the first one or two links. Two quick and easy projects can make your case studies much more appealing to customers and increase their marketing value for your company.

article thumbnail

Packaging Case Studies to Increase Their Promotional Value

WriteSpark

Instead of taking time to look through the list, most customers will click on just the first one or two links. Two quick and easy projects can make your case studies much more appealing to customers and increase their marketing value for your company.

article thumbnail

White Papers: Too Much Fat, Not Enough Meat

WriteSpark

Basic information about your company isn't the place to drone on about your company's mission, historical achievements, information about individual products, commitment to providing outstanding customer support, blah, blah, blah. Segment lengthy content. Are you trying to cram too much content into one white paper?

Paper 120
article thumbnail

White Papers: Too Much Fat, Not Enough Meat

WriteSpark

Basic information about your company isn't the place to drone on about your company's mission, historical achievements, information about individual products, commitment to providing outstanding customer support, blah, blah, blah. Segment lengthy content. Are you trying to cram too much content into one white paper?

Paper 120