customer Segmentation Related Topics 
LeadSloth
OCTOBER 26, 2010
Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important.
LeadSloth
NOVEMBER 16, 2010
Database Segmentation. Segmentation came up several times. Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Segmentation on Lead Source and Search Keywords. Preventing Too Much Email.
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LeadSloth
OCTOBER 18, 2010
An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. They think strategically about their sales & marketing processes. Technology & Process Go Hand in Hand.
LeadSloth
OCTOBER 4, 2009
My favorite sessions was presented by Maureen Thorman of National Instruments about customer segmentation based on web traffic: unfortunately this sessions will not be presented in Boston, that’s a bummer. They do a great job synthesizing all ideas. Favorite Session. The Marketing Automation Vendors.
LeadSloth
SEPTEMBER 24, 2009
For example, focus on a particular product or market segment with a high value. Is it more qualified leads, a higher percentage of marketing-sourced opportunities, better ROI on marketing investment, customer loyalty, or something else? Leads go through various stages, from new leads to existing customers. Set Your Goals.
LeadSloth
MARCH 16, 2009
ActiveConversion supports both one-time emails to a segment of the database, as well as drip emails that are triggered after a prospect registers. However, customers can also use any of the 10 ESPs that they have integrated with. Basic web analytics is also included, so many customers don’t use additional web analytics.
LeadSloth
AUGUST 24, 2010
For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. My first recommendation is to focus on the most promising customer segments first. Based on their actions, you can enter prospects in the most appropriate nurturing campaign.
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