Industrial Marketing Today

FEBRUARY 7, 2011

Every company claims that their success is built on building lasting relationships with their customers yet the sites emphasize their people, their expertise and their engineering capabilities. Here’s how: They clearly define their target audience and quickly segment their site visitors by using common industry classifications.

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Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. The four steps are: 1.

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Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The sales team has a much better understanding of the needs of various stakeholders because of their customer-facing role.

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Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. One-size-fits-all site content will not help you engage. Video testimonials are far more credible and impactful than plain text.

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Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. For example, segment your products and services by application and/or industry. Those are my five top lessons for industrial marketing to attract engineers and turn them into loyal customers. What’s on your list that’s not on here?

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Industrial Marketing Today

APRIL 26, 2011

Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up. Many of these solutions also integrate well with popular Customer Relationship Management (CRM) applications like Salesforce and Microsoft Dynamics CRM. Why do you need dynamic content?

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Industrial Marketing Today

DECEMBER 17, 2010

That can only happen if your prospects and customers can find your site when and where they are searching for solutions to their problems in their own words. It does provide some sophisticated features such as A/B testing of site changes, advanced visitor segmentation and tracking site visitors from mobile applications and social networks.

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Industrial Marketing Today

MAY 11, 2011

According to Elise Bauer , a respected B2B marketer who advised many technology companies and start-ups, “…a distinguishing characteristic of a thought leader is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.”.

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Industrial Marketing Today

NOVEMBER 17, 2010

I went directly to the source, Joe Pulizzi , the man who literally wrote the book on content marketing (co-authored Get Content Get Customers ) and the founder of the content matching site Junta42. They have done a fantastic job of understanding their customers’ needs and segmented their content by industries and interests.

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