customer Segmentation Related Topics 
Avitage
AUGUST 8, 2017
.” Content supply chain requires an architectural way of thinking, which begins with a clear understanding of the demand side—in this case, all of the consuming applications and experiences enabled by your segmentation, targeting and personalization strategy.” What is a Content Supply Chain?
Avitage
SEPTEMBER 7, 2017
Lack of data, list segmentation and relevant content are three primary reasons we usually hear. Unfortunately, the traditional, “bespoke,” custom creation approach simply can’t meet this requirement. Demand campaigns and nurture tracks seldom are targeted to those factors. It’s not fast or flexible enough.
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Avitage
MARCH 7, 2012
The company initially applied a typical market research approach before it engaged “one of Christensen’s fellow researchers, who approached the situation by trying to deduce the ‘job’ that customers were ‘hiring’ a milkshake to do.”
Avitage
JUNE 28, 2017
.” For B2B sales and marketing leaders the problem isn’t knowing what to do. What to do is universally understood and generally accepted.
Avitage
OCTOBER 11, 2013
Segments in this show address: Why Content Publishing Content Requirements and Challenges marketer face Publishing Process versus the traditional Production process A Specific Content Project Example A Model for Applying the Publishing Process to All Content Projects This is the native PowerPoint version.
Avitage
OCTOBER 11, 2013
Segments in this show address: Why Content Publishing Content Requirements and Challenges marketer face How a Publishing Process differs from the traditional Production process marketers use A Specific Content Project Example A Model for Applying the Publishing Process to All Content Projects This is the native PowerPoint version.
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