Anything Goes Marketing

APRIL 7, 2010

On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database. For example, I describe how you can engage web visitors that have searched for something on your website but couldn’t find what they’re looking for: [link] Customer communications.

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Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services.

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Anything Goes Marketing

MAY 17, 2008

Instead of just blasting the entire list again including those that didn't respond, marketers should be segmenting their lists and only sending the email to those that either didn't respond (open or click-through) and/or those that didn't convert (fill out a form). Again, that's obvious but this can take time to do.

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Anything Goes Marketing

SEPTEMBER 20, 2008

To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords.

Lead Nurturing 100

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Anything Goes Marketing

APRIL 20, 2006

Have enough work writing one email to your customers or prospects? While I will always advocate the need for personalization in emails (such as Dear Chad) as well as basic segmentation based on your relationship (i.e. customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch.

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Anything Goes Marketing

AUGUST 26, 2006

Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. Remember, you can also slightly alter the content of your newsletter for your different segments that you're targeting - that's a whole blog post on its own. Get creative!

Email Marketing 100

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Anything Goes Marketing

OCTOBER 20, 2009

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Remember that your prospective customer is being bombarded with hundreds of emails each day – how is your email going to appeal to them?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

JANUARY 26, 2010

I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. To make it easy for everybody, I like to describe my role as a sherpa for our customers. marketing automation systems allow you to add dynamic content sections (not just a personalized field) and rules.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Customer service survey. Automatically send out a follow up email after a customer service case was closed asking for feedback.

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Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 15, 2009

BUT if the CMO has a demand generation or sales enablement background he/she is 2 times liklier to make 5yrs #ee09 Measuring Marketing Effectiveness This was definitely a hot topic and Eloqua was lucky to not only have speakers like Laura Ramos and Tony Jaros but also CMOs from its customer base.

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Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

JANUARY 16, 2007

For a company, these are the early adopters or your first few customers. It's these types of customers that helps a business grow. You can compare this to how a company treats its customers. Does the company take the customers for granted and just focus on new business (or more web traffic in a blog's case)?

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