customer Segmentation Related Topics 
Act-On
FEBRUARY 16, 2024
Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV.
Act-On
OCTOBER 4, 2023
That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data. Then segment audiences by company size, geo, or industry. But often those key insights lie deeper than what’s provided by standard performance reports (e.g.,
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Act-On
NOVEMBER 29, 2023
Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer. It will be important to implement a behavioral segmentation strategy to focus on the correct audience. Looking for more foundational information on email deliverability?
Act-On
DECEMBER 7, 2023
A straightforward interface, for example, might include things like: Drag-and-drop editors that allow marketers to create customized content without the need for extensive tech skills. Lead scoring and segmentation. Automatically scores and has segments that lead to help with personalized marketing programs. A/B testing.
Act-On
APRIL 10, 2024
A better experience for your leads Just like overeager blind dates, it’s a big turnoff for prospective customers when a brand comes on too strong or too fast. It also helps marketing teams improve their lead nurturing programs by using lead scores as a layer of segmentation. More on this below.)
Act-On
OCTOBER 11, 2023
Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.
Act-On
SEPTEMBER 25, 2023
The sales team should be able to see how a potential customer has engaged with content in the past. Visibility into CRM data will help marketers segment and personalize content, such as delivering emails from their assigned sales rep. Data has to pass in both directions, with no manual labor or spreadsheet uploads required.
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