Biznology

MAY 4, 2018

‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. It means identifying all the touchpoints – individual interactions – throughout each customer journey and designing each of those touchpoints to deliver what the customer needs flawlessly.

Touchpoints 168

Touchpoints Digital Transformation Buying Cycle Fulfillment 168

Biznology

OCTOBER 23, 2017

Personalized search already does this. Your personal search history is used to customize your new searches. As a result, search shows you a unique personal view that is yours alone. Customer-vendor relationships will be transformed. Soon this growing control will expand to your screens.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

NOVEMBER 29, 2018

In today’s episode, Steve and I talk about capitalizing on site search insights and the first thing they tell clients to do to improve search. If your site search is failing, the problem isn’t likely your search engine — it’s your improvement program. Site search improvement done manually can only go so far.

Marketing AI 133

Marketing AI Search Marketing Google Twitter 133

Biznology

DECEMBER 21, 2020

That’s right, ensuring a high position in the SERPs (Search Engine Results Pages) is one of the best ways to drive customers to your physical store as well, simply because modern customers make sure to research companies online before paying you a visit. Leveraging GMB to rank high in local searches.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

SEPTEMBER 5, 2019

What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good, but how many B2B companies are really paying attention to the changes in what customers want? Excellent site search. How about with a B2B site?

Marketing Management 112

Marketing Management Amazon eCommerce B2B 112

Biznology

JANUARY 24, 2018

What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the new engine will be better? Most companies don’t measure site search well. How do you exceed customer expectations if you don’t have an effective baseline?

Webinar Metrics 150

Webinar Metrics Effectiveness Marketing & Strategy Search Marketing 150

Biznology

MARCH 16, 2018

Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you. The importance of site search, which drives 43% to 600% increase in conversion rate.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

SEPTEMBER 6, 2018

That headline isn’t fair to everyone, because some marketers are really working to make site search better. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it. So, if it is terrible, it is a sign of intelligence that your customers avoid it. But guess what? Like this post?

eCommerce 130

eCommerce Search Marketing Analytics Conversion Rate 130

Biznology

MAY 1, 2017

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. If you want better results for your business, do the work with a better search engine.

Google 146

Google Paid Search Agency Budget Programs Cost 146

Biznology

MARCH 6, 2017

With search, especially today, customers have dozens of options at their fingertips. For the pages that rank well for target keywords, look at the following: Organic search referrals – ideally you should be getting a decent amount of referrals from the pages that rank well. You’re visible in search, but people aren’t clicking.

Lead Ranking 159

Lead Ranking Lead Scoring SEO Cross-Selling 159

Biznology

MARCH 2, 2021

The sheer number of competitors and the fact that e-commerce is currently oversaturated means that companies need to fight to obtain and retain every customer. It used to be that customer touchpoints in the online and offline world were lead generators and a way to establish a line of communication with the prospect.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

JULY 30, 2018

Customer Experience is perhaps the hottest trend in digital marketing. They want to dramatically improve the experience for customers. It’s not always possible to know what customers are trying to do–their task–but we spend less time trying than we should. How are you measuring your customer experience?

High Quality Lead 112

High Quality Lead Search Marketing Demand Trends 112

Biznology

SEPTEMBER 5, 2018

I am glad that I have B2C in my background, however, because it has helped me to notice a few really important things that B2C marketers focus on that B2B marketers are a bit slower on the uptake for: Customer experience matters. Site search matters. Customer service matters. That’s it. ” Yes, it would.

B2B Marketing 126

B2B Marketing Paid Search Agency B2B eCommerce 126

Biznology

JULY 21, 2017

The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. It’s critical to plan this out so you don’t lose customers. Create a report to identify the search engine performance (rank, traffic, etc.) SEO is hard enough so don’t make it harder for yourself.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Biznology

SEPTEMBER 10, 2019

There’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customers, even among the distrust? Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Take a listen. 0:00 Intro. For marketers?

Customer Satisfaction 91

Customer Satisfaction Trust Marketing Amazon Search Marketing 91

Biznology

APRIL 18, 2018

I often search for particular models of guitars, especially by my favorite manufacturer, Martin. It is kind of creepy for Google and others to share our search histories with affiliate sites that cue into our cookie profiles to display ads about our search histories. For example, I am a guitar enthusiast.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

JANUARY 20, 2022

B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. Configuring a video library for a better customer experience. The resulting clicks on specific subjects provide insight into customer interests.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Biznology

DECEMBER 29, 2016

Search data (paid and organic). A few examples: Buyer profiles—What keeps my customers up at night? Search data (paid and organic)—What key topics are my customers already looking for? CRM – What do our existing customers want the most? Analyst reports. Market insights. Display media reports.

Ideal Customer Profiles 146

Ideal Customer Profiles Analysis Marketing Report Profiling 146

Biznology

DECEMBER 7, 2017

A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more. Header tags. Remove any broken links.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Biznology

DECEMBER 29, 2017

The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management. Customer experience will become a key discipline in B2B.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

DECEMBER 17, 2018

Search engine optimization is paramount for generating traffic to your site and improving conversion rates. Businesses tend to look at what the competition is doing and follow online trends when it comes to optimizing company websites for search engines. If you are a shoe seller in Australia, your customers will be Australian.

SEO 151

SEO Generation Conversion Rate Click Rate 151

Biznology

APRIL 11, 2022

Marketers and web developers face a significant challenge in meeting customers’ high user experience and website usability expectations. However, they can conquer this challenge by prioritizing customer experience. An enjoyable customer experience makes it easier for consumers to choose your business over the competition.

Design 195

Design Budget Programs Work Management Fulfillment 195

Biznology

MARCH 12, 2020

Ask any experienced marketer and they will tell you that the key to selling anything is knowing what your customer is hoping to achieve. This also means that you need to optimize your content and your online presence as a whole in order to boost SEO and position your brand higher in all the relevant search results.

Intent 104

Intent Startups SEO Paid Search Agency 104

Biznology

JANUARY 12, 2018

We don’t often run compilation posts here, but we ran one of popular organic search posts from Biznology last year, so below are more popular organic search posts from across the years that hold their relevance today: How do I avoid the duplicate content penalty? Are you optimizing for search engines or for customers?

Organization 173

Organization Best Practices Search Marketing SEO 173

Biznology

MAY 10, 2017

Influencer marketing is a customized marketing program using influential individuals to expand the reach of your company’s message to a new audience. Your customers are listening to a group of someones, and those someones are influencers to include in your influencer marketing program.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

JANUARY 11, 2021

But of course, they come at a price: unhappy customers. If, however you do things like making the “close” button (generally an “X” in a box) dark gray on a black background, you’re frustrating your potential customer. That experience comes to mind often when I’m surfing the web.

Marketing Websites 104

Marketing Websites Terms and Conditions Pricing Price 104

Biznology

MARCH 3, 2022

The technology consultant who is looking for pilot projects, for example, needs videos that illustrate the concepts and use cases that are normally discussed on video calls and searched for in web portals. Tap the talents of your video team to give customers more of what they are looking for. Hybrid selling is here to stay.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

OCTOBER 10, 2018

.” Back in 2003, it was a critical insight, that Google searches were actually a way of understanding what people wanted, what they were interested in, what they wanted to do. It’s your site search engine. Every day, people type things into your search box. Every day, people type things into your search box.

Consulting 146

Consulting Intent Keywords Search Marketing 146

Biznology

FEBRUARY 28, 2018

At the most general level, digital transformation is when a company uses technology to disrupt itself and dramatically improve the customer experience. Search, social, analytics, content, commerce, CRM, web, and mobile will all come into play. This also helps employees connect to the customer and their co-workers better.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

JANUARY 24, 2019

We often start with search data, and it works great since it connects people directly with the thing they want. Instead, it’s personalization that customers are asking for. 22m 45s Is it just “legal,” or is it good for customers? Behavioral personalization” means personalization but without all the creepy data. 29m 35s Outro.

Marketing AI 128

Marketing AI Personalization Ethics Twitter 128

Biznology

MAY 16, 2019

Using a combination of site search data and topic data extracted from the page using technologies like natural language processing, content that is proven to be effective for a specific topic can be recommended. As Google has taught us, understanding intent can lead to highly relevant search results.

Top of Funnel 91

Top of Funnel Traffic Conversion Lead Ranking 91

Biznology

FEBRUARY 18, 2020

So what truly is anonymous data, and when is it appropriate to bring that data into the forefront in your discussions with customers? Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Our answer: not really, but that isn’t what anonymous data is. . Who is SoloSegment?

Customer Satisfaction 104

Customer Satisfaction Intent Search Marketing Personalization 104

Biznology

APRIL 25, 2018

Instead, we are moving towards deeply listening to customers to find out their needs. Now, James writes frequently about a powerful tool with which to hear those customer needs: keyword ontology. A keyword ontology lets you examine the keywords your customers search for. Learn which keywords go with which products.

Keywords 148

Keywords Search Marketing Webinar Metrics Trust Marketing 148

Biznology

AUGUST 9, 2021

Does DuckDuckGo’s business model — advertising without tracking consumer movements online or even consumer search behavior — signal a change in consumer attitudes and expectations? Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar.

Privacy 104

Privacy Transparency Advertisements Advertising 104

Biznology

OCTOBER 30, 2017

Publishing and media can become the heart of how everyone succeeds instantly online: Search: eliminate the inconvenient extra step of uncertain searches. Dominance: reduce Google ’s surveillance and personal targeting of everyone, reduce Amazon’ s capture of customer relationships from leading companies.

Marketing AI 163

Marketing AI Lead Scoring Lead Ranking Marketing Automation Services 163

Biznology

SEPTEMBER 17, 2018

They are those happy events where your customer buys something from you–or at least takes a big step in the right direction. It was a positive customer experience, but no conversion. I re-searched expanding to “specifications” and I found what I was looking for. I find the page and I exit the site happy.

Conversion 138

Conversion ROI Press Marketing Websites 138

Biznology

AUGUST 9, 2018

I work with many clients to improve their customer experience, and that often requires that we measure completion of tasks or other types of conversions. And that’s good–we want to count when users do what we want them to. But are you counting what you don’t want them to do?

Conversion 106

Conversion Paid Search Agency Tagging Cost 106