Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. Or you use some fragments from all the outputs to create your own piece of content.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Organic search: Visitors who find your website through branded or generic, non-brand keyword phrases on search engines.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

MAY 30, 2023

At least 40% of respondents said their budgets will increase this year in the financial services, business services, energy, engineering, healthcare, media & publishing, real estate, telecom, and transportation sectors. ” 5) Social media is most popular, but search is most important. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Keep Your Website Updated.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

JANUARY 26, 2021

The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. A Google search on “web presence optimization” yields more than 150 million results. This blog introduced the concept of web presence optimization (WPO) back in 2010.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

JUNE 7, 2022

It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. That’s why you have to find a way to bridge that gap and take a customer-centric approach to overcome the “limitations” of doing business online. Approach every potential customer individually.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Webbiquity

DECEMBER 14, 2021

Your “About Us” page is one of the most valuable for attracting customers to your business. Wing Tactical’s “About” page also strives to communicate company value to the customer through phrases referencing low prices, quality products, and top-notch customer service. SEO (Search Engine Optimization).

Design 255

Design Privacy Policies Marketing Websites Effectiveness 255

Webbiquity

JUNE 5, 2020

Standing out in search and staying ahead of competitors is no longer as easy as it once was. With changes to the search engine’s algorithms happening every single day, and core updates (the big changes) every few months, if you take your finger off the pulse you might well see your results starting to dip.

SEO 242

SEO Mobile Marketing SERP Consulting 242

Webbiquity

FEBRUARY 9, 2021

printed phone books and newspaper classifieds) media for the majority of commercial searches. For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? The best way, inside a company, is to get ideas from your customer-facing people: sales, consulting, customer support.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Webbiquity

MAY 26, 2022

According to various studies, between 70% and 90% of all purchase decisions now start with online search. Because your website is so often the first impression for your prospective customers, it has to be effective. Make it easy for potential customers to get in touch with you by adding your contact information to your website.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. SEO impacts the ranking of your content in the search engine results pages (SERPs).

SEO 272

SEO Traffic Tips SERP 272

Webbiquity

SEPTEMBER 20, 2021

B2B lead generation is simply the process of identifying ideal potential customers for your service or product and attracting them to make a purchase. B2B lead generation includes collecting prospective customers’ information, such as name, email, and job title, which is used to personalize communication. Pay-Per-Click (PPC).

Lead Generation 270

Lead Generation Tactics Sales Qualified Leads Generation 270

Webbiquity

APRIL 25, 2019

Customers tune out generic advertising and expect brands to understand and cater to their preferences. Growing your website traffic organically requires a carefully crafted content marketing strategy and solid search engine optimization (SEO). They favor organic results over paid search ads. Organic Search.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Ranking factors and search engine algorithms continually change.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

AUGUST 22, 2023

In marketing, this can result in biased targeting or recommendations, alienating certain customer groups (Bud Light, anyone?) Marketing still requires human insights, creativity, and strategic thinking to connect with customers effectively. and damaging a brand’s reputation. Back to full human mode.

Marketing AI 246

Marketing AI Paid Search Agency Advertising Agencies Lead Ranking 246

Webbiquity

JANUARY 10, 2019

It primarily involves automating the sending of marketing emails , monitoring the results, and tracking customer behavior on the brand’s website. The key purposes are to move prospects through the sales funnel to convert them to customers, and to encourage customers to become repeat buyers and brand advocates.

Marketing Automation Services 201

Marketing Automation Services Marketing Automation Automation Work Management 201

Webbiquity

OCTOBER 17, 2019

Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace. And ComScore predicts that by 2020, up to 50% of all online searches may be performed with voice search. What is Voice Search? Is Voice Search Here to Stay? Apple’s Siri).

Marketing Management 174

Marketing Management Emarketing SEO Search Marketing 174

Webbiquity

OCTOBER 23, 2018

Rather than bombarding potential buyers with banners and TV ads, inbound marketing approaches and connects with prospective customers through useful material and content. By placing informative material and content throughout, a potential consumer can receive relevant information based on their specific searches. Social Media.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Better Facebook Page ratings boost search rankings.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

DECEMBER 19, 2019

Customers today expect you to have an online sales presence and will seek out alternatives if you don’t. You want your clients to have the best possible experience using your site, so it’s also important to make sure your content is well organized and easy to search.

Enterprise Management 243

Enterprise Management Work Management Marketing Management B2B 243

Webbiquity

DECEMBER 26, 2017

The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. That was until Google updated its algorithm in 2016 and 2017.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

Webbiquity

OCTOBER 6, 2020

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. Use a tool like Similar Site Search to find potential sites for requesting backlinks. Ask your customers for reviews.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

MARCH 12, 2020

While they are still incapable of dealing with complex requests that require open-ended answers, they already can reduce the workload of a company’s customer support team by answering more straightforward queries and providing relevant information in real-time. 6. Reverse Engineering Google Algorithms.

Marketing AI 290

Marketing AI Content Marketing Paid Search Agency Content 290

Webbiquity

SEPTEMBER 11, 2020

For example, it’s a great way to establish yourself on platforms like Google My Business which allows your shop, space, or office to show up on Google Map searches. A powerful online presence also makes it easier for people to find your local store on searches, desktop or mobile.

Ad Building 162

Ad Building Business Mobile Advertising Copywriting 162

Webbiquity

DECEMBER 9, 2021

If you’ve created relevant, high-quality content and implemented a solid search engine optimization (SEO) strategy , it’s likely you’re seeing website traffic growth. Contributed post. While this is great news, it’s important to ensure that your website can handle the traffic you are driving. Website Hosting.

Traffic 266

Traffic Marketing Websites Tips Outgrow 266

Webbiquity

NOVEMBER 29, 2019

Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital. Organic search optimization allows you to drive traffic to your website you would otherwise be paying for. The Leanest (and Most Lucrative) Method of All: SEO. But research will.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. The more descriptive and more that it matches a user’s search query the better.

Design 235

Design SEO Tips Lead Scoring 235

Webbiquity

MARCH 26, 2020

Yet both these companies have unmistakable branding and customers are fiercely loyal because of it. Your first step as a small business marketer is to outline what relevant information you can share that will help your target customer. SEO (Search Engine Optimization) should be a core component of your marketing strategy.

Trends 277

Trends Marketing AI Paid Search Agency Planning 277

Webbiquity

MARCH 9, 2021

It’s a key component of the overall user experience (UX) on your site, as well as playing a role in search engine optimization (SEO). From there, your content should align with the information needs of each key audience for your website (prospects, current customers, investors, partners, analysts, the media, etc.).

Design 284

Design Marketing Websites Industry CMS Mobile Marketing 284

Webbiquity

OCTOBER 21, 2020

Today, brands need to continually reach out and engage customers and prospects, who have much higher expectations of them. They need to focus on the customer experience, monitor the web for brand mentions and respond promptly, and leverage digital channels deftly. Turn paying customers into advocates. Why is this vital?

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Webbiquity

NOVEMBER 15, 2022

And with this skill, you can help build a strong community of followers, customers, and brand advocates who feel heard, trust your brand, and look forward to the content you produce. For example, you might work with the design team to create engaging graphics or with the SEO team to optimize your campaigns for search engines.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

NOVEMBER 17, 2020

.” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Use emails to stay connected with customers. Unsatisfactory ROI. There are 5.59

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

FEBRUARY 13, 2020

Long-form content—over 1,200 words—generally ranks higher on search engines than shorter content, a prime example of the importance of quality (detailed explanations) over quantity (just more posts). Optimizing the Customer Journey. In 2020, look for that (hopefully!) Have a blog post that did well when it was first published?

Marketing AI 295

Marketing AI Planning High Quality Lead Storytelling 295