The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

The Point

SEPTEMBER 11, 2017

The creative requirements for sponsored updates are simple – a few lines of text and a custom image. The ad below from CRM giant Salesforce.com is an exception. I don’t know the results (if someone from Salesforce reads this, please comment) but my educated guess is that it performs well.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. In fact, all of our customers today (with one exception) use both Salesforce and a top marketing automation system.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

The Point

OCTOBER 20, 2011

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) why a structured, strategic approach to social media increases the odds of building longer, more valuable customer relationships (Page 6). • What I like: 1.

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

The Point

NOVEMBER 5, 2009

One of the key benefits of marketing automation is that with limited budgets, businesses can analyze program effectiveness and identify target customer profiles more easily. BAS) I think the marketing systems are maturing and becoming more easily integrated into leading CRM packages like Salesforce.com and Oracle CRM On Demand.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Custom workflow helps profile leads, identify high-potential opportunities. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal.

Cost 100

Cost Video Marketing Effectiveness Microsite 100