Remove customer sales

What Works - What Doesn't

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Enough About Us! How to Tune Pitch Decks for the Reader

What Works - What Doesn't

If any of your capabilities are “me-toos” acknowledge that and explain how you focused your development efforts on excelling in the areas customers care the most about. Customize More Carefully. You probably already have variations of your deck for customers, for analysts/media, and for investors. Bare lists of customer logos.

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

That means reaching out to IT vendors for their take on industry trends or customer references. Clicking over to the “Contact Us” page often brings me to a generic form that is, again, clearly designed to snag sales leads. That is, when I can find a human being to email.