Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. The post Why you need testimonials to persuade your customers appeared first on Biznology. Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. One of them really stood out.

RFP 162

RFP Work Management Marketing Management Vendors 162

Martech

NOVEMBER 20, 2023

RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process. Strategic Goals and KPIs: Craft a comprehensive RFP that reflects your high-level strategic goals and Key Performance Indicators (KPIs). Set up demos with these vendors to make relevant comparisons.

Enterprise Management 118

Enterprise Management Marketing Management RFI RFP 118

BenchmarkONE

FEBRUARY 13, 2019

The moment has come: your dream client has submitted an RFP (request for proposal). Whether this is your first or thousandth RFP, there’s no denying that the proposal process is a little harrowing. Let’s look at seven tips for agency proposal creation that’ll help you nail your next RFP. Easy, right?

RFP 56

RFP Paid Search Agency Marketing Proposals Work Management 56

Brandfolder

AUGUST 25, 2022

Getting started with a new software solution can be daunting – just the time it takes to conduct an RFP is a job in itself. But it’s a necessary evil.

RFP 98

RFP Studies ROI Software 98

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. Challenge #4: The 67-Person RFP (October 2020). We had one call where the RFP audience was a total of 67 people.”. And they didn’t take it.”.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Customer Experience Matrix

SEPTEMBER 16, 2010

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Death, taxes and RFPs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. If it's used widely, buyers and vendors both benefit.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Rethink that RFP Before you replace or add technology, ask yourself whether you maxed out your current functionality. Enterprise companies have not slowed down or pulled back. If anything, they are accelerating.

Enterprise Management 102

Enterprise Management Marketing & Strategy Marketing Strategy RFP 102

Vidyard

JULY 29, 2014

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. They also have a helpful Slideshare. 3 Questions You Gotta ask!

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Content Standard

APRIL 16, 2024

While content optimized for broad keywords might rank well, it often attracts the wrong kind of traffic—users who aren’t your ideal customers. ” The subject of this article speaks directly to their ideal customer’s needs and a key benefit they want to raise awareness of (cost-effective cloud storage).

Marketing AI 90

Marketing AI SEO Lead Ranking Lead Scoring 90

Marketing Insider Group

NOVEMBER 8, 2016

We used to say, “sell ahead of the RFP.” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales […]. Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” Now we’re telling them, “sell into the ‘hidden opportunity market’.”

RFP 213

RFP B2B Sales Marketing B2B Marketing 213

Biznology

FEBRUARY 25, 2016

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. The post Why you need testimonials to persuade your customers appeared first on Biznology. Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. One of them really stood out.

RFP 80

RFP Work Management Marketing Management Vendors 80

Biznology

SEPTEMBER 6, 2017

RFP: Companies often use video recordings to provide evidence of top-level executive commitment to a project. And, of course, video can provide convincing evidence for assertions made in an RFP. They also offer very impressive facilities for personalizing professionally produced video content like explainers and executive summaries.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Square 2 Marketing

OCTOBER 20, 2020

You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner. We rarely respond to request for proposals (RFPs) from prospective clients. But lately I’ve been thinking a lot about the process, and if you think running an RFP is going to help you find the agency of your dreams, think again.

Demand Generation Agencies 97

Demand Generation Agencies Advertising Agencies Paid Search Agency RFP 97

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Do current customers utilize the full functionality? How do you protect and secure customer data? How do I maximize adoption in my organization? a free trial)?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Automation 120

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. We had one call where the RFP audience was a total of 67 people.” Read on to find out how he did just that. And they didn’t take it.”

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Customer Experience Matrix

OCTOBER 7, 2018

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? This comes from vendors who are now receiving many poorly written CDP RFPs.) auto-generating an RFP that lists the requirements for the buyer’s use cases 6. These are gaps.

RFP 266

RFP Generation Vendors Ad Building 266

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. An RFQ, or request for quotation, is slightly different than an RFP since it’s just the quote itself.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Possible Roadblocks.

Sample 97

Sample RFP Work Management Template 97

Lead Forensics

APRIL 2, 2024

Then, highlight how your product offers unique features, superior customer service, or better value for their specific needs. Explain how your product offers superior quality, better customer support, or features that the cheaper version lacks. “We have specific customization needs.” “Can you guarantee results?”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Hubspot

APRIL 13, 2021

RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors. However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. Then, they'll usually send out an RFP. Details of what's needed.

RFI 80

RFI RFP Marketing Proposals Vendors 80

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. What kind of customer support is included?

Enterprise Management 110

Enterprise Management Work Management Marketing Management Email Marketing 110

Biznology

JUNE 3, 2020

We must ask ourselves, “What is this crisis communicating to my customers and stakeholders? You look at every customer touchpoint, to ensure consistency and excellence. With the pandemic, the customer will be judging you on different criteria. Do your customer-facing employees practice good hygiene? What’s that?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Avitage

OCTOBER 22, 2016

We used to say, “sell ahead of the RFP.” ” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content.

RFP 120

RFP B2B Sales Marketing & Strategy Marketing 120

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. Tends to be responsive to customer-defined needs rather than creating a need, which cuts deal sizes by 10% to 30%.

Differentiation 182

Differentiation Enterprise Management Work Management Marketing Management 182

Martech

FEBRUARY 2, 2023

Finally, decide whether or not you need to engage in a formal RFI/RFP process. What kind of customer support is included? Questions for other companies using the technology Before deciding on a vendor, take the time to speak with several customer references, preferably individuals in a business similar to yours. If so, how much?

Marketing Automation Services 110

Marketing Automation Services Enterprise Management Work Management Marketing Management 110

chiefmartech

FEBRUARY 8, 2021

These products feed on the data trail of digital interactions while augmenting salespeople with bionic powers to impress and delight customers. New sales motions and playbooks are being forged, fertile ground for innovative products and processes.

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

Bionic

JUNE 4, 2020

Clarifying RFP requirements. As an ad salesperson, it’s always exciting to get an RFP. When reviewing your RFP in Bionic, simply click the “Chat with Media Planning Team” button and you will be instantly connected with the right media planners for a real-time chat. Please contact customer support for help and training.

RFP 52

RFP Advertising Agencies Media Paid Search Agency 52

PathFactory

MARCH 4, 2021

It does not support account management and customer teams in their efforts to reduce churn, improve margin growth and increase customer lifetime value through account expansion. For prospects to see that path, they need to see your competitor-specific gaps and the impacts on companies, operations, employees, finance and customers.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Martech

MAY 22, 2023

Another option: If your vendors have customer advisory boards, ask them if you could join. If your vendors don’t plan to include AI or focus on a specific use like subject lines, it might be time to start an RFP and talk to other vendors that are farther down the innovation path. I can do content generation at scale.

Marketing AI 120

Marketing AI RFP Vendors Planning 120

Hubspot

DECEMBER 9, 2020

You need some degree of knowledge of a prospect's industry, the unique challenges they face, what similar customers have gone through, and their overall goals to diagnose and present solutions for their problems. Solution selling is ideal for industries with highly customized products and/or packages. When Is Solution Selling Used?

Work Management 94

Work Management RFP Phishing Bundling 94

Biznology

OCTOBER 29, 2019

Customers are changing, and so are the ways they buy. Expanded customer requirements for compliance. If you’re a B2B marketer, especially a services provider, your environment is about to be upended. I’ve been struck recently by five glaring developments in business buying that you need to know about.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. That’s why it’s important to search for an HCP event platform that enables you to fully customize what your participants see.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Martech

JANUARY 21, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. If not, is an API available for custom system integrations? Training and customer support: How much training will we need to use the software, and what kind of training is available? What level of customer support is offered, and when is it available (i.e.,

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Marketing Management Vendors 120

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Decide whether or not you need to engage in a formal RFI/RFP process. What kind of customer support is included?

Enterprise Management 113

Enterprise Management Work Management Marketing Management Vendors 113

Vision Edge Marketing

NOVEMBER 12, 2013

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. The Customer Life Cycle . Content and Life Cycle .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 65

Work Management RFP Video Marketing Vendors 65

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Decide whether or not you need to engage in a formal RFI/RFP process. What kind of customer support is included?

Enterprise Management 115

Enterprise Management Work Management Marketing Management Vendors 115