The Effective Marketer

JUNE 29, 2011

Promote your participation to customers and prospects prior to the show. Hold a post-mortem review with Sales and Marketing. This includes reviewing show and expo dates, setup and tear down times, and working out a schedule for staffing the booth. As customers stop by to say hi, take pictures of them and their sales reps.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 19, 2012

“You can’t just ask customers what they want and then try to give that to them. What do customers want? In a Harvard Business Review article, Turn Customer Input into Innovation , Anthony Ulwick says “ companies go about listening to customers all wrong ”. Let’s do a focus group and find out.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

NOVEMBER 28, 2011

If you are reviewing or creating content, there’s a key component to making it effective. Here’s a quick example (actual text from a company’s website, I did not create it): Original : ABC Company’s training services are created with the primary objective of making our customers successful in using our products.

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. but you should also look into whether the sending of the email itself was done correctly.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Planning Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 10, 2011

No one knows your industry and customers better than you. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. Test them, see if they work, then be the judge. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

OCTOBER 14, 2010

The other good thing about going to such a conference for me, is that I get dedicated time to really think through all the topics being discussed, without being interrupted for meetings, phone ringing and people walking in the office. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

NOVEMBER 30, 2009

How are you changing your customers and your prospects behavior? They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. The videos on their website (embedded below) are some great examples of what they mean. Some food for thought. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer! will be presenting.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MARCH 10, 2011

Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! One Response to How Everybody Wins with HubSpot’s Funding The Fearless Competitor, Jeff Ogden says: March 23, 2011 at 10:10 am Great post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

MAY 29, 2009

Why would you make it difficult for a loyal customer to continue using your product? And better, yet, why would you make it difficult for a customer to start using a more expensive product (the Kindle version was more expensive than the online journal)? additional features, more convenience, better value, etc.)

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. The important thing is not to forget that the plan you devise may impact other areas (and require more actions) not originally thought.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. publication, reviews some of the most interesting social media mishaps. Otherwise it’s just buzz. United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 16, 2009

Sure, in some cases people may respond simply because they love your company/brand and that’s great, but you should also strive to get those who are not necessarily loyal customers to respond, otherwise the survey may end up not telling you the whole truth. What will they get out of it? United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

APRIL 29, 2009

Technical support : a technical support representative with a customer on the phone where the customer shares control of his desktop and the rep troubleshoots. Online training : an instructor sharing PowerPoint slides, maybe sharing the desktop screen and using arrows, circles, and other annotation tools to illustrate a point.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 12, 2009

4. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. Simply press CTRL+SHIFT+K.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers. United States License.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

JULY 12, 2009

Are we losing customers? Are we losing customers? After you stared them for two minutes you are still wondering “What the heck is he trying to say with this chart?”. Here’s five simple rules I use when presenting data on a chart format: 1. What is the summary? As I do my analysis, I think about what all the data means.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

APRIL 6, 2009

Is basic marketing (you can only sell if you know what the customer wants), but very few people stop to think about it. Knowing this will give you tremendous advantage, as most people are concerned with making sure they look good (either on their resumes or during the interview) and not with what the company needs. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

FEBRUARY 25, 2009

Let’s say I need to review the copy for a new spec sheet. Go to “View” menu, select “Arrange by”, “Current View”, select “Customize Current View”. Second: Decide on top categories OK, now that you have categories you will be able to get all stuff you need to work or get done assigned to a category, or even multiple categories.

Work Management 100

Work Management Marketing Budget Creation Planning Marketing Management 100

The Effective Marketer

MARCH 12, 2009

You can also customize yourself the role if the default ones don’t fit. As you click each role, you will see different options below being checked off. For people to be able to view your calendar items they need to have “read items” checked. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. Buy the book.

Marketing Funnels 100

Marketing Funnels Top of Funnel Planning Work Management 100

The Effective Marketer

JUNE 26, 2012

When marketers understand sales, their work becomes more relevant to customers, and more persuasive. As a result, steps get skipped, input is overlooked, reviews are haphazard, expectations run the gamut, and everyone generally walks away underwhelmed. Fortunately, the fix for this problem is simple: cross-training.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100

The Effective Marketer

JULY 28, 2015

The key takeaway from the research is that you may have to review your sales enablement and content marketing plans. When a new product or new product release is being announced to the team, pay special attention to how you can translate the technical features in customer value and announce it that way. The Shift In Sales.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

APRIL 9, 2014

I know, we are all tempted to showcase our product as the savior, the great dragon-slaying knight that came right on time to save the customer and for a small fee you too can take advantage of this awesome new version that now comes with flaming sword and shield. Why do we do it? Because it’s easy.

Storytelling 100

Storytelling Marketing & Strategy Verticals Webinar Metrics 100

The Effective Marketer

JULY 5, 2009

She not only customized the course the way she thought it should be delivered but was also able to get the group of 20 or so to interact and dictate the pace. The Copywriting Wimp The workshop instructor was Sandra Blum, a renowned copywriter, columnist for Dynamic Graphics magazine , and more recently one of the judges for DMA’s Echo Award.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 16, 2011

With cash to burn, these companies are focusing on growing the customer base first, with hopes that revenue will follow. Companies are fighting for customers, trying to educate the market, and we may be seeing the beginnings of consolidation. The Marketing Automation Market The Marketing Automation market is at an interesting stage.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100