Everything Technology Marketing

AUGUST 22, 2010

Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. With tighter segmentation, vendors can better satisfy customers and produce more revenue in shorter amounts of time, at lower cost. Benefits of Segmentation The benefits of segmentation are substantial.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

JUNE 19, 2010

Email marketing is slightly up - likely a reflection of the increasing adoption of marketing automation platforms that heavily rely on email to communicate targeted, customized, and behavior driven messages. Marketing tactics that are trending down Now let's look at the activities that are down over the last 3 years.

Customer Surveys 100

Customer Surveys Tactics Webinar Metrics B2B Marketing 100

Everything Technology Marketing

JANUARY 31, 2012

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. This approach results in higher response rates, better engagements, shorter conversion cycles, and overall better return on marketing investment.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100