Launch Marketing

DECEMBER 6, 2023

As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. We share original articles, useful marketing resources and much more to help you stay up to date on industry happenings and get exclusive expert insights you won’t find anywhere else.

Resources 134

Resources B2B Marketing Planning B2B 134

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Martech

NOVEMBER 21, 2023

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Keep in mind that as economic conditions are squeezing your marketing department, they are also squeezing your customers. And yes, data is your guiding light, especially when resources are scarce.

Allocation 115

Allocation Resources Work Management Marketing Management 115

Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment. Want to hear more from renowned B2B marketing leaders?

Resources 118

Resources Work Management Tactics Marketing Management 118

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. In fact, mid-size and smaller businesses often have an advantage when it comes to building and nurturing close relationships with customers.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Biznology

APRIL 1, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Here are some useful resources you may not have run across. Google Cloud offers GSuite customers an enhanced version of Hangouts. Web conferencing. Distance learning. Screencasts.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Marketing Insider Group

JANUARY 3, 2023

No one likes losing customers, but it does happen. But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Here are key customer retention strategies your business should consider for 2023.

Marketing Strategy 347

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 347

FMG Suite

NOVEMBER 2, 2023

Thanks to the high level of collaboration in our premium website design process, we’re able to incorporate cutting-edge features and customization that truly brings out the unique essence of our advisors’ brands online.”

Resources 59

Resources Design Marketing Management Marketing Automation Services 59

Heinz Marketing

MAY 26, 2021

While there are probably some tools and techniques you already use in your free time, here are five additional resources that can help contribute to professional development: LinkedIn Learning. If you’re looking to grow your knowledge of sales, marketing, and customer success principles, HubSpot Academy is a great place to start.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

KoMarketing Associates

APRIL 5, 2022

As marketers remain focused on delivering a positive customer experience, new research is highlighting the importance of maintaining data accuracy for beneficial insight. That being said, they need accurate data to connect and resonate with customers and prospects. B2B Marketers Struggle to Overcome Poor Quality Data.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

Customer Experience Matrix

MAY 2, 2021

But the discussion changes when Customer Data Platforms are involved.* Processing/Same: both built and purchased systems depend on effective requirement definition, another critical task that can consume substantial project resources. I’ve recently heard pro-build arguments that raise other valid issues.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 96

Paid Search Agency Marketing AI Work Management Marketing Management 96

Biznology

OCTOBER 20, 2020

Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. One effective way to allocate resources is to take a three-pronged approach: Focus your own engineers on developing market differentiating features and capabilities.

Allocation 104

Allocation Digital Transformation Resources Budget Programs 104

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. HR leaders have one customer – and that’s the employee. If employees are the customers of HR, what does that mean for the selling process ? Workplace services. Compensation. Recruitment. New employee orientation. But how do you break in? What keeps the CHRO up at night?

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

Heinz Marketing

SEPTEMBER 5, 2023

You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele.

Practices 110

Practices Planning Best Practices Paid Search Agency 110

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Mission accomplished.

Marketing AI 109

Marketing AI Act-On Impressions Validation 109

ClearVoice

JUNE 19, 2020

Whether you’re looking for tools to boost your freelance career, needing support, or simply seeking ways to give back to the black community, here’s a list of organizations and resources to get you started. Therapy for Black Girls , or TFBG, is making remarkable strides in providing mental health resources for black women everywhere.

Resources 111

Resources Communities Guidelines Press 111

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 116

Social Media Training Course Resources 116

Martech

OCTOBER 31, 2022

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Consent Management Platforms with resources about Google’s Consent Mode. The post Tools and resources: Getting started with Google Analytics 4 appeared first on MarTech. Universal Tag Manager tools.

Marketing Analytics Tools 110

Marketing Analytics Tools Resources Analytics Google 110

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Marketing AI 141

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 141

Zoominfo

NOVEMBER 6, 2020

Cassie Harris, a customer onboarding team lead, was at the forefront of the program’s formation. When we first met, we started to draft what’s now become our charter. Something to say, ‘This is what we’re about, this is why we’re here, and this is what we want to do for the business and for ourselves’,” Harris says.

Resources 130

Resources Zoominfo Class Buy 130

Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Sure, you can use employee advocacy to promote marketing content, product announcements, events and more, but it can also help your human resources department.

Resources 149

Resources Social Media Thought Leadership Public Relations 149

DivvyHQ

APRIL 18, 2022

When it comes to managing resources (people, their time, and budgets), many companies turn to a dedicated marketing resource management platform. Ideally, there'd be one platform that manages all aspects of marketing, but for most companies, there's a "martech stack" (several tools) that each governs certain areas.

Resource Management 93

Resource Management Digital Asset Management Work Management Resources 93

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Prioritize goals based on their impact.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Sprout Social

NOVEMBER 25, 2020

Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. In this resource, you’ll find all our essential guides to paid social advertising. Learn how to effectively manage your entire social strategy across all channels with these resources.

Social Media 141

Social Media Resources Advertisements Advertising 141

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

OCTOBER 19, 2023

Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. Digital customer success. The post SaaS companies embrace digital customer success appeared first on MarTech. Get MarTech!

Paid Search Agency 123

Paid Search Agency Companies Marketing Automation Services Touchpoints 123

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Conductor

MARCH 16, 2022

Top Educational SEO Resources for Content Marketers. To ensure your content isn’t missing out on traffic and visibility—or an opportunity to build trust with your audience—we created a list of go-to educational SEO resources for content marketers. While it’s dense, it’s also incredibly resourceful. Keyword Research.

Education 98

Education Resources SEO Lead Scoring 98

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Work Management 109

Work Management Marketing Management Customer Satisfaction Analysis 109

Salesforce Marketing Cloud

OCTOBER 11, 2022

As a senior director of business value services at Salesforce, I work with our largest enterprise customers — including Johnson & Johnson, Medtronic, and Philips — to help them develop a return on investment for key sales initiatives. The following are a few strategies I’ve seen my customers use to meet the challenge: 1.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Enterprise Management 84

Enterprise Management Work Management Software Service 84

Sana Commerce

APRIL 17, 2024

Minimized order errors: Inaccurate address information can lead to a variety of order errors, including misdeliveries, returned shipments, and customer dissatisfaction. This results in smoother order processing, improved customer satisfaction, and reduced costs associated with addressing order-related issues.

Customer Satisfaction 52

Customer Satisfaction Privacy API User-Generated Content 52