WebMarketCentral

NOVEMBER 23, 2009

Use social media more effectively for research? My Tweet Space For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one's Twitter presence. Generate word-of-word referrals?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

DECEMBER 17, 2008

10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S. Postal Service , Adobe and Formway Furniture.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

MAY 12, 2009

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. But here is a short version. The perceived risk of a wrong decision is high.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

OCTOBER 6, 2008

Yet new research indicates that, despite knowing what to do, technology vendor channel chiefs don't always act on this knowledge. What is the "whole product" that customers (and potential customers) are buying?

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers."

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

AUGUST 21, 2007

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Involve customer service staff intimately.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

JULY 7, 2008

It's also more critical the higher the level at which a company sells into its customer organizations (e.g. C-level vs. IT staff) and the larger the target customer organizations. While B2B products can't be marketed in the same manner as clothing, sports cars or soft drinks, emotion still plays a vital role in B2B buying.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

FEBRUARY 27, 2009

Over the past 30+ years, she has taken her 53 year “young” marketing research firm to new levels by partnering with her clients as a trusted advisor, helping them know more, get close and stay connected to their customers better than any of the competition in their marketplace. Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

MARCH 16, 2009

According to Global Faces and Networked Places , an eye-opening research report just released by Nielsen BuzzMetrics, "Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. Social Tagging Research and Reports. So how big is the opportunity?

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

JUNE 3, 2009

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 1, 2007

Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides. Great plans are worthless without great execution.

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

WebMarketCentral

AUGUST 11, 2008

Current customers include retailers Hot Topic and Guitar Center. For example in the retail industry, we've found that Socialcast unites corporate and store-level employees, creating a direct link from the staff that touches the customer to the staff that makes company-wide decisions.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. Neither is right or wrong, but they are both part of a complex communications and customer landscape." Can you buy customer loyalty?

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

JULY 23, 2007

They're using the new tools to reach prospects, not just reinforce existing customer relationships. social media, B2B marketing, tools, Paul Dunay, Buzz Marketing for Technology, Robert Lesser, LeadGenTools.com, research study, blogs, RSS, vendors, buyers, Douglas Karr, Marketing Technology blog del.icio.us They're rolling Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

NOVEMBER 7, 2007

It's generally not a terribly expensive proposition, the results are easy to track, it's generally not a core competency of the internal marketing team, and, again in the words of Hotchkiss, "search works because it's the customer driving the process, not the advertiser."

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

OCTOBER 16, 2007

EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. WMC: What's your "elevator pitch"—how do you describe the value your service brings to your customers? WMC: Anything else you'd like to add?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

JULY 14, 2008

Revisit SEO Technologies, needs and customers change over time. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

FEBRUARY 27, 2008

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MAY 1, 2006

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading.

Forrester 20

Forrester RSS Blogger Guidelines 20

WebMarketCentral

JANUARY 14, 2008

The first step in any SEO effort is determining the right keywords and key phrases to optimize on—making sure the search terms chosen contain the words that your customers and prospects use when looking for a product or service like yours, and that the terms you optimize on actually get a reasonable amount of search activity.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

NOVEMBER 17, 2009

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm's product has now evolved into a full marketing automation suite. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

AUGUST 29, 2007

social media tagging: Customer stories from telephony migration, voicemail list management and unified messaging software vendor Unimax. I also talk about the results of my research on using Web 2.0 I cited three specific examples of promoting client thought-leadership content through Web 2.0 tags: Paul Dunay, podcast, web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

FEBRUARY 4, 2008

5 Easy Ways to Make Your About Us Page More About Your Customers by Internet Search Engine Database This brief but insightful articles shows how to make your "About Us" page more about what your site visitors need to know in order to have confidence in doing business with you. learn, research and compare what you have against a competitor.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

MARCH 5, 2008

Pointing out that "With average job durations of 18 months or less, chief marketing officers at major brands don't last all that long these days," Estrin argues that marketers need to break out of traditional thinking and try new approaches, such as corporate blogging, which is making "the shift from talking to consumers to speaking with customers."

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

SEPTEMBER 26, 2007

ON24 provides a hosted platform to help B2B marketers and other business professionals produce webcasts, podcasts and rich media presentations for prospects, customers, employees, analysts and investors. Of course with a lot of hard work, execution and some luck, we were able to win more customers.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

JANUARY 16, 2008

Think about it this way: you walk into a coffee shop and notice one of your best customers sitting at a table with several people you don't know. You walk over to say "hi" and your customer invites you to join them, and introduces you to the others.

Social Media 20

Social Media Web 2.0 Digg Social Marketing 20

WebMarketCentral

DECEMBER 22, 2008

In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers. Congressional meddling is unlikely to help, but social media is part of what can.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

SEPTEMBER 24, 2005

In short, WebGreeter customers not only have no software to install, they also don't have to staff the Web chat function. I also helped the bank build a Customer Relationship Management (CRM) team, service level management team, and a procurement team. WebMarketCentral (WMC) : What did you do before starting WebGreeter / Live Admins?

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

APRIL 24, 2008

You carefully research blogs using related keywords and competitor names to build a solid outreach list. For example, with a new product launch, an update could include an award, coverage by an analyst, a new customer win or anything else that builds on the initial announcement.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? How can you whip an underperforming website into shape? Which elements are the most critical when initiating a website redesign project? What separates effective navigation from poor design?

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

JUNE 30, 2009

Finding Google custom search engines by Phil Bradley's weblog Phil Bradley shows how to find Google custom search engines, created through Google's Custom Search Engine program, which "allows expert human editors to enhance the results (of standard Google searches).

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

OCTOBER 16, 2005

So, here's the roadmap I would propose, based on the acronym RAPIMMR: R: Research. Suppose that you want to do a targeted email campaign to existing customers in a particular industry segment; has the company even done market segmentation? Armed with the raw data, discussion notes and other facts from your research, what does it mean?

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. This wiki platform is attractive and easy to create. No programming knowledge required.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

FEBRUARY 10, 2009

What To Expect From Your Web Analytics Tool (Web Analytics Series, Part 2) by NxtERA Marketing Blog Elana Anderson presents a five-part framework to help companies maximize their investment in web analytics tools to develop integrated, customer-focused marketing programs.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. A few examples. firstname-lastname-of-companyname.mp4).

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20