Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Customer-centric strategies.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

MARCH 10, 2021

Customer engagement has become a hot topic, with average daily searches doubling in the past five years. Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement. Contributed post.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Webbiquity

NOVEMBER 17, 2022

No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy. A landing page is a chance to create a new customer or potential customer. What is a Landing Page?

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Pricing: $9 to $24 per month, plus custom pricing for enterprises. 3) Bubbl.us. 4) CoSchedule.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

NOVEMBER 21, 2019

Sir Richard Branson, the British business magnate and founder of the Virgin Group , once remarked that employees should be prioritized over customers. Paradoxical though it may sound, following this mantra does actually lead to happy customers as well as happy workers , research shows. Here are a few examples of how.

Work Management 145

Work Management Marketing Management Guidelines Social Media 145

Webbiquity

APRIL 14, 2015

Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g.,

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

FEBRUARY 9, 2017

As a marketing professional, you understand customers are your firm’s most valuable assets. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. In fact, customers will spend an average of 14% more at a business who provides satisfactory customer service.

Marketing & Strategy 100

Marketing & Strategy Loyalty Paid Search Agency Pricing 100

Webbiquity

NOVEMBER 6, 2018

For most of corporate history, most companies haven’t really wanted to hear from their customers. The first research studies were released showing that online reviews could affect sales. But while 80% of companies believe they deliver ‘super experiences,’ only 8% of customers agree. Here’s a bad example.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Webbiquity

DECEMBER 15, 2015

Providing a great customer experience creates sustainable competitive advantage and higher profits. There’s a solid argument to be made that “customer experience” isn’t just another business buzzword. Customer experience—not so much. Do new customers feel welcomed? This post originally appeared on Medium.

Enterprise Management 100

Enterprise Management Marketing Management Fulfillment Differentiation 100

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Product research can take a long time.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. B2B marketing targets buying groups within businesses.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Business customers also typically put a great deal of research and consideration into the purchases they make.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

AUGUST 31, 2021

Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. And when researching products, millennials trust their own prior experience with the product; free trials and product demos; and real-world user reviews more than other resources. Analyst reports don’t.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. Customer testimonials tap into the deep-rooted psychological principle of social proof. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. But research will. If done right, you can sustain that traffic for years or more.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Webbiquity

MARCH 28, 2023

For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost. Listicles The listicle is a great format for providing readers with tons of useful information, saving them the time they would otherwise need to spend doing their own research.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Most typically, that means new customers and a more engaged audience. Ideally, you’ll want to start by conducting some market research to understand where your audience is coming from.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

OCTOBER 5, 2021

Here are six more interesting results from the SWZD research. Testimonials: Customer reviews and case studies are big. Today’s tech buyers are much more interested in hearing, seeing, and reading what your customers say about you than your marketing collateral. Among companies based in the U.S.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Webbiquity

FEBRUARY 16, 2023

Research shows that a whopping 60% of companies spend more time researching potential partners than meeting with them. By adapting to the new landscape Web3 has to offer, B2B marketers will be able to reach prospective customers in new ways. This has caused a rise in the amount of digital content B2B organizations generate.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Webbiquity

FEBRUARY 17, 2022

Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Web research can be helpful in finding inspiration, but don’t be a copycat. Do Your Research. Research is the key to success. Use outside agencies and market research as needed. Get Creative With Campaigns.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. So, do some research to figure out what will make them take notice. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). The advantages of Fathom over UGA , from data retention and accuracy to speed, privacy, real-time reporting, and customer support are compelling. What to do? all blog posts) Yes(?)

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

AUGUST 13, 2019

Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

APRIL 5, 2023

Research Different Digital Asset Management Options There are many DAM options available, each with unique features and capabilities. Do your research to find the options that best meet your system requirements. Read reviews and case studies from similar businesses to see how the system has worked for them.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

SEPTEMBER 12, 2023

However, structured meetings programs deliver more measurable customer satisfaction, value and revenue than ad hoc hallway encounters.” The post Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports appeared first on B2B Marketing Blog | Webbiquity.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

DECEMBER 13, 2022

Through careful planning and prudent decision-making — taking into account market conditions, customer needs, and the company’s own limitations — B2B businesses can scale effectively , ensuring their growth is managed properly and avoiding the pitfalls of scaling up too rapidly. Recruit only when you really need to.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Webbiquity

MAY 11, 2021

An efficiency audit allows you to streamline processes and tap into the needs of your customers. Although hiring an outside firm to conduct your efficiency audit gives you better results, there are some things you can and should do on your own before turning information over to your researcher. Know Your Customers.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customize subject lines.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

DECEMBER 13, 2021

Customer Service Management Tools. Multi-channel customer support software incorporating IT help desk with ticketing, CRM, live chat, in-app chat and support for mobile apps, a self-service portal, and performance reporting. It’s also valuable for keyword research. The Deal: New users: 40% off a 6- or 12-month plan.

Marketing Management 294

Marketing Management Software Business Salesforce.com 294

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. LinkedIn Pulse ). HubSpot ). Business2Community ). Martech Series ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Connect Your Prospects With Your Customers Your prospects want reassurance.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

JANUARY 14, 2021

According to the Pew Research Center , “In June 1995, 14% of the general public said they went online either from work, school or home. Communication automation is the use of software to help businesses stay in touch with their customers, suppliers, employees, and partners. presidents, and three different chancellors of Germany.

Marketing AI 263

Marketing AI Skype Work Management Business 263

Webbiquity

JANUARY 18, 2024

So, do your research. First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. Without further ado, here are eight vital steps. Then, process it using data analytics.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167