Sales Engine

JULY 13, 2016

When a potential customer downloads webinar X, you know he is interested in X. In fact, when you nurture a lead with the right type of content at the right time, you build a trust-based relationship with the prospect—and you may end up with a higher-value sale than you would have if the lead entered your sales funnel ready to purchase.

Top of Funnel 120

Top of Funnel Conversion Marketing Automation Services Sales Qualified Leads 120

Sales Engine

JANUARY 25, 2016

For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. Or, if you really want to dominate your space we could develop a custom on my magazine to present to you is the market leader.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sales Engine

APRIL 24, 2018

In return for sharing your expertise, you can develop a relationship and maybe make the “short list” when they’re finally in the market. Imagine how your customers would like that! Simply put, you need to do content marketing. Unfortunately, the time and cost to create all this content can be suffocating.

Paper 159

Paper Planning Marketing Plans Marketing Automation Services 159

Sales Engine

JULY 5, 2016

These aggressive approaches to traditional lead-generation tactics are not as effective anymore because buyer behavior has changed, and therefore, breaking through plateaus requires changing your overall customer acquisition strategy. High Customer-Acquisition Costs. Sales reps used to be the only source of leads.

Work Management 149

Work Management Marketing Automation Services Marketing Management Budget Programs 149

Sales Engine

AUGUST 16, 2016

Develop relationships with people and solve their problem and they’ll want to do business with you. The difference is in the mindset that every publisher must possess—that the relationship they develop with their audience is of utmost importance or they can’t sell magazines.

Sales Management 120

Sales Management Top of Funnel Cold Calling Content 120

Sales Engine

NOVEMBER 16, 2015

Develop relationships with people and solve their problem and they’ll want to do business with you. The difference is in the mindset that every publisher must possess—that the relationship they develop with their audience is of utmost importance or they can’t sell magazines.

Sales Management 120

Sales Management Top of Funnel Cold Calling Content 120

Sales Engine

MAY 12, 2016

This relationship was not always about the sale. A company with strong branding could distinguish itself from competitors in the mind of a buyer long before the sales pitch. For sales, better branding meant better odds a buyer returned your call, opened your email, and visited your booth at an industry conference. It bred credibility.

Top of Funnel 120

Top of Funnel Brand Identity Branding Budget Programs 120