Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

SEPTEMBER 8, 2010

The whole relationship between institutions and their constituents is hard-wired around the assumption that people on the consuming end of the transaction are mostly in the dark. In the last five years, the supplier-customer relationship has begun to change fundamentally because of the Internet. Rules Have Changed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

MARCH 13, 2012

Reality: A wide range of customer needs exist. Misperception: Customers want itemized prices and mix and match the cheapest offerings. Reality: Increasingly sophisticated customers understand that packaged pricing is often a better deal. Misperception: You need strong relationships to do business in emerging markets.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

MAY 16, 2012

By definition, social media is a two-way dialog between your customers and your employees. It is a tool, but companies should not lose that direct contact with customers. There’s a risk of losing face-to-face engagement with customers and employees. This is a two-way dialog and someone needs to be handling that conversation.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

OCTOBER 14, 2010

Public relations is a relationship game. Perhaps you can offer one reporter a first interview with a customer or your CEO and give another a scoop on pricing or a particular new feature. Outside of a few big stories – such as TMZ’s scoop on the death of Michael Jackson — the public doesn’t remember where a story originated.

PR 50

PR Public Relations Startups Tagging 50

Paul Gillin

AUGUST 26, 2011

This morning’s audience of about 100 social media practitioners truly believe in the value of new platforms to reach their customers, although they have understandable concerns about the many regulations that govern what they can say. Here are some notes I took away from the three speakers on my panel. That’s incredibly empowering.”.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 18, 2011

SocialVest is an online retail platform that allows customers to buy and give at the same time. The site suggests an array of thoughtful gifts based on information you provide about the recipient – everything from age and relationship status to how often the cook and their level of neatness. SocialVest. Wantful.com. HipMunk.com.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

MAY 13, 2010

Then ask them to tell you what your company does, what problems you address and who the target customer is. Do they include the keywords that customers use to find you? This is particularly important for b-to-b companies, which establish long-term relationships with their customers. Are you optimized for search?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

AUGUST 29, 2012

This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. The thinner diapers addressed the number one complaint of diaper customers, which was bulk, while also reducing cost and environmental impact.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 25, 2012

“When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”. That’s the herd mentality at work.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Forums and discussion groups date back to the late 1960s and have been a staple of customer support for technology companies for 30 years.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

DECEMBER 9, 2011

million customers. People are forming relationships with others in the organization whom they never would have otherwise met, and that’s creating ideas that make the business better. Rapid communication helped Texas Health become one of the first hospital networks to identify the outbreak of the virus and move to protect members.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

OCTOBER 11, 2012

When I see hash tags in a headline, it tells me one thing: This person was too lazy to customize the message for me. When you request a connection with another LinkedIn member, the service asks you to verify that you have an existing relationship. Don’t Copy From Twitter. Connect with Other Members.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

APRIL 10, 2013

Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. Opening Up.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

AUGUST 6, 2012

However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with. Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. That’s actually how it works in real life, too.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. Long-term relationships. Consumers make few choices that involve persistent relationships. Consumers almost never face issues of this magnitude. Business executives buy companies as much as they do products. Knowledgeable buyers.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 4, 2012

Like many former publicists, Paine has smoothly migrated her relationship-building skills into the social world, but unlike most of her peers she has chosen to specialize in numbers. Measure What Matters is essentially a revised and expanded version of Measuring Public Relationships , a self-published 2007 title that I reviewed here.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

MARCH 9, 2012

This week I sat in an auditorium at P&G headquarters in Cincinnati and heard CEO Bob McDonald talk about the centrality of one-to-one relationships to the company’s future and declare “We want to be the most digitized company in the world.”. It was the best decision I’ve made in the last five years.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50