Marketing Interactions

MARCH 7, 2022

I recently wrote about B2B nurturing for net new vs. existing customers. They have a relationship with you of some sort. Customer Stories: Not your typical case studies, but stories about customers experiences overcoming the reasons and obstacles your buyers were/are facing. But what about lost opportunities?

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

APRIL 26, 2022

If people felt like if it was human—either with really good AI or with a real person—then they felt like the organization was investing in the relationship.” The experiences we create for the public, our buyers, our customers all have an impact. Because of that perceived investment, people developed more trust in the organization.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

Marketing Interactions

AUGUST 24, 2021

Gartner defines buyer enablement as, “…the provision of information and/or tools to customers that support the completion of their buying jobs.”. All these tools can be helpful…if your potential customer has already completed the jobs to be done that allow them to choose to become a buyer. We need to. These are not simple questions.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Marketing Interactions

FEBRUARY 17, 2020

Some of the reason for this disconnect could be found in research done by Corporate Visions that finds 58% of brands message the same to a new logo as they do to existing customers. Yet they’re using it for every phase of the customer lifecycle. Customers: Implementation. No wonder effectiveness is lacking. If not, it should.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

JANUARY 30, 2017

Unfortunately, customer experiences are often defined by the experience we want our customers to have, rather than those they expect and need to have with us. We need to do the foundational work that sets up our B2B Marketing Strategies for the successful creation of experiences that meet our buyers’ and customers’ expectations.

B2B Marketing 73

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 73

Marketing Interactions

NOVEMBER 29, 2021

Relationships thrive on a foundation of value exchange. This also results in increased attention and engagement with your target customers. Find out how we serve [industry] customers like you in 20 minutes. Learn 5 things to build your business case for X during our customer panel. Reasons to Set B2B Content Free.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

JUNE 23, 2017

Demonstrate their relationships to other members of the buying committee. Enable collaboration among marketing, product, sales, and customer service for a consistent experience. Internal interviews are valuable as a baseline for how your organization perceives and understands your buyers and customers.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing & Strategy 74

Marketing Interactions

MARCH 22, 2022

Authority: I talk to a ton of my client’s customers. For example, I’ve spoken to customers of clients who said the solutions considered were similar, but the relationship established with my client was more valuable to them than the one they’d established with a competitor. It’s important to understand the weighting.

Work Management 62

Work Management Marketing Management Ideal Customer Profiles Sales Qualified Leads 62

Marketing Interactions

DECEMBER 26, 2016

The social media team employs snips of the paper to drive engagement via additional channels, where the customer support team uses it to help a new customer resolve an issue that arises during implementation. Repetition in the stories a B2B organization shares serves to imprint the value it brings across the audiences it attracts.

Lead Ranking 72

Lead Ranking Lead Scoring B2B Marketing Planning 72

Marketing Interactions

MAY 21, 2018

Evaluate your content’s relevance to potential customers with: Dwell time. Ask yourself: Are potential or current customers asking questions on blog posts or during webinars? How much engagement is your content achieving? Unique visits. Return visits/frequency. Ascending lead scores. Responsiveness. Are they motivated to watch a demo?

Webinar Metrics 74

Webinar Metrics Marketing & Strategy Marketing Strategy Dwell 74

Marketing Interactions

APRIL 11, 2019

Five years ago, it wasn’t uncommon for me to work with a marketing team in one department that never spoke to or even knew the marketing teams in other departments: the social media team or the sales team or customer success teams. And customer experience is the new competitive battlefield. But we have to.

Peer-to-peer 53

Peer-to-peer Content Enterprise Management Broadcasting 53

Marketing Interactions

JUNE 23, 2017

A Day in the Life” establishes a shared view of the customer across the organization. This level of detail highlights long-tail keywords for top of the funnel SEO, provided you’ve chosen phrases your customers also use. Improve productivity by creating a flexible work plan that reduces the number of FTEs needed.

Buyer Personas 64

Buyer Personas Marketing & Strategy Marketing Strategy B2B Marketing 64

Marketing Interactions

MAY 23, 2018

Feedback – learn from a voice-of-customer initiative how to improve your brand’s relevance. Loyalty – ensure your buyers return and buy more to build customer lifetime value (CLV). Satisfaction – initiate immediate support to resolve customer issues more responsively to increase customer satisfaction or Net Promoter Scores.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58