Remove customer relationship

Industrial Marketing Today

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Content is the Foundation of Good Relationship Marketing

Industrial Marketing Today

Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers. Finally, business is a cobweb of human relationships. ”. Think again!

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What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. There is a big difference between what B2B customers say they want and what really drives their purchasing decision. Have a safe and happy 4th of July weekend!

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. However, none of that can happen until you drive lots of interested traffic to your business blog. Search engines don’t convert, people do.

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Industrial Content Marketing is Not Just for SEO

Industrial Marketing Today

Because search engines don’t convert into customers, people do. Freelancers don’t understand our customers and they lack the technical background to understand our business. If you use outsiders, then be prepared to invest the time to build a relationship with him/her when you do find a good one. Why do I say that?

SEO 60
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Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Both marketing tactics produced traffic, leads and new customers. Moreover, there is a clear preference for long-term business relationships.” In the chart below, I have added green arrows next to the traditional marketing tactics that are still popular (top 10) within the industrial sector. ThomasNet: ( www.thomasnet.com ).

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Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge. This was followed by Lead Generation (ToFU) at 48% and Lead Nurturing (MoFU) at 40% (See chart).

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Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

However, email marketing is much better suited for turning those clicks, likes and fans into deeper discussions, building relationships and converting them into customers. IMO, they both belong in an industrial marketer’s toolbox. See my post, “Making Industrial E-mail Marketing More Relevant” ).