eTrigue

DECEMBER 2, 2021

Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. What’s Driving this Change?

Demand 78

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eTrigue

FEBRUARY 23, 2022

Product led, new markets, and sales and marketing noise make it even harder to get and keep new customers. Yet Forrester in a 2021 report states: “Nine of ten new partner/vendor relationships fail to return value, should you need them”. Market conditions might show that your business needs your partners more.

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eTrigue

FEBRUARY 23, 2018

It’s common for people to think of marketing automation and customer relationship management (CRM) as the same thing. At face value, they seem to be pretty similar, but in reality these two types of software accomplish different things for your. The post Marketing Automation Vs. CRM: What Do I Need? appeared first on eTrigue.

Marketing Automation Services 79

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eTrigue

OCTOBER 2, 2021

Aim for the latter, and you’ll build relationships. Segment Without knowing anything about what you do or who your customers are I can tell you this about your email subscribers — they are different people. Some are loyal customers while others just heard about you today. They want different things. People want a human touch.

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