customer relationship 
B2B Memes
OCTOBER 4, 2010
Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it. journalists moving into content marketing ) is more than theoretical.
B2B Memes
DECEMBER 15, 2011
It’s to draw people in, to provide some form of value that will establish a level of credibility and intelligence that will create a stronger relationship with the brand’s customers and potential customers. If this is what happens, I see it as both beneficial for the brand and the brand’s customers.
B2B Memes
JULY 22, 2011
When Joe Pulizzi talks about it , I’m ready to leap onto the barricades with him and raise the banner for personalizing and equalizing the relationship with customers through great editorial. Similarly, I worry about a phrase like content marketing.
Expert insights. Personalized for you.
100 
Let's personalize your content