Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression
Mass Analytics
DECEMBER 19, 2022
Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression. In particular, Regional Modeling, also known as Pooled Regression, is becoming increasingly popular in this new paradigm. What is Pooled Regression? Benefits of Using Pooled Regression. or by region or by any other chosen cross-section.
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