80% of Marketers Believe Their Customers Care About Personalization
KoMarketing Associates
MARCH 30, 2021
As more marketers turn to customization to provide a more robust customer experience (CX), new research suggests that they are also becoming increasingly aware of the demand for more personalization. To date, most marketers (34%) claim that they have between three and four channels personalized for the sake of the customer experience.
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