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Webbiquity

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Like UGA, it provides an incredible range of reports. What to do?

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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. The key idea here is to ensure branding consistency between your event marketing elements and the brand elements on your website, social media, and other customer touchpoints. Stand Together for a Worthy Cause.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. as users reported issues with the UI, video quality, and customer support. WebinarJam.

Webcast 363
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End-of-Year Martech and Business Software Sales

Webbiquity

Customer Service Management Tools. Multi-channel customer support software incorporating IT help desk with ticketing, CRM, live chat, in-app chat and support for mobile apps, a self-service portal, and performance reporting. Then customize your video with colors, fonts, transitions, and more.

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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

From onboarding new hires to focusing on your customers’ needs, you have a lot to cover. These errors can range from product-market fit misfires to marketing strategy and post-launch mistakes. Your sales and marketing teams should collaborate and align with the customers’ needs in mind. Four Mistakes to Avoid.

Startups 252
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How to Personalize Your Small Business Marketing Strategy

Webbiquity

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Most typically, that means new customers and a more engaged audience. One way to personalize email marketing messages is by using a custom theme to frame the content of the email.

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Monitoring The Data That Drives Retail Success

Webbiquity

There are a range of factors that affect footfall. You’ll also want to see how well you’re doing at converting these visitors into customers. Sales conversion is the percentage of customers who have made a purchase compared to the number of visitors entering the store. Average Transaction Value. Sales By Employee.