Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? For example: Data-driven segmentation and differentiated treatment. How do you prevent defection?

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Ledger Bennett

FEBRUARY 24, 2020

Expanding the range of services a profitable customer purchases from you is really important. But, attaching a label and process to this activity overcomplicates what should be fairly straightforward, common sense relationship-led conversations with prospects and customers. Personalisation Personalise, personalise, personalise.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases.    Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Biznology

APRIL 29, 2013

Photo credit: Wikipedia. But with the new functionality now available, just about any business marketer can find ways to reduce selling expense and attract new customers by integrating e-commerce into their go-to-market strategies. Here are some tips: Review your customer segments and product lines for e-commerce potential.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.   This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service.     Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward.    That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Biznology

JULY 19, 2013

Photo credit: Wikipedia. ” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). .” I know, I know. Price sensitivity.

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Tony Zambito

MAY 12, 2011

Image via Wikipedia.   My thought here is very different than the conventional purchasing department.    My thought here is very different than the conventional purchasing department.    One to design for conversation and two to design for customized content assembly. 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Biznology

NOVEMBER 18, 2013

(Photo credit: Wikipedia). Vodafone’s goal was to position itself as something different in the market and transform it from a product-oriented company to a consumer oriented one, while stressing its vast market experience in a quest to attract new customers. Do Market Segmentation. 350B in spending power.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Biznology

SEPTEMBER 17, 2012

Photo credit: Wikipedia. SEGMENTATION : Not all visitors are equal and, for every business, there a wide disparity between best and worst customers. Do people who visit 3 or more times tend to make a purchase? Do customer buy one or two products when they buy? Does your business have a geographic skew?

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Tony Zambito

MARCH 25, 2011

Image via Wikipedia. As the gatherer of market and customer data, market research is struggling to prove its value to senior management. Conventionally, market research has focused on getting to the " who and what " of potential markets and customers. With the hope of understanding trends and purchasing patterns.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Kapost

DECEMBER 8, 2016

There are seven core values outlined in The Agile Marketing Manifesto , but the two that are most applicable for us here are: Customer-focused collaboration over silos & hierarchy. Process of customer discovery over static prediction. That kind of massive up-front investment simply doesn’t jive with an Agile team.

Planning 48

Planning Work Management Content Marketing Marketing Management 48

Convert

JULY 14, 2021

These are common features you can expect from using them: No limits on the number of tests you can run at the same time No limits on your number of goals Ability to plan and execute more complex tests Run tests on apps and websites (not just websites) Integrate with many other marketing apps you use Customer support. And there’s more….

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. Third is an old lesson but an eternal one: meet the needs of customers. " In your parents' youth, that increased to one world-changing idea every six months. This relates to the first point.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). Therefore, the business goal is to mix shift the segments! April 2008.

Social Media 100

Social Media Communities Wiki Work Management 100

Porch Group Media

JUNE 25, 2019

Customer Data Platforms: What it is and Why You Need One. Customer data platforms are making a huge impact in marketing world. How is this different from a data management system or customer journey platform or even a DMP? How will it accelerate my customer acquisition, retention or other marketing goals? Wikipedia).

Ideal Customer Profiles 40

Ideal Customer Profiles First-Mover Advantage Marketing Management Touchpoints 40

Valasys

JULY 15, 2019

Landing Pages , also termed as “ lead capture pages ”, “ static pages ” or “ destination pages ” are the standalone pages designed to capture leads (often in the form of prospective customers who click on a Call to Action (CTA) button) or to promote products or services via specifically designed ads. Stop adding unnecessary links.”.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

seo.co

FEBRUARY 10, 2022

Or, you could focus on customer retention and drive your efforts toward your help and support content. The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound).

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Outgrow

JANUARY 2, 2023

Brand authority refers to the trust your brand has earned over the years and how likely your viewers and customers are to think of you as a reliable source of information in its field. By gathering information about your customers, you’ll be able to target them with relevant content based on their interests. .

Stats 52

Stats Outgrow Brand Identity Branding 52

Biznology

JUNE 25, 2012

Photo credit: Wikipedia. They chose to continue to ignore the still-valid sales obtained from these long-tail keywords, as if they didn’t believe that customers were in fact searching for their product or service through so many different keywords. In this context, Market Shares are not Market Segments.

Keywords 80

Keywords Paid Search Agency Purchase Intent Conversion Rate 80

Moz

APRIL 22, 2019

These ratings stem from customer reviews, and the 4.5 As my friends David Mihm and Mike Blumenthal always say:“ Your brand is its reviews ” and mastering the customer service ecosystem is your surest way to build a restaurant brand that lasts. It was purchased by Google in 2011 and sold off to The Infatuation in 2018.

Lead Scoring 57

Lead Scoring Lead Ranking Google SEO 57

Convert

AUGUST 24, 2022

Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. But personas can be so much more than semi-fictional depictions of your ideal customer. Since then, personas have permeated the customer-centric facets of business. Let’s show you how.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

B2B Marketing Zone Posts

JUNE 9, 2010

How Facebook’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? Customers are less willing to give up information. Customer Analytics. come at a price.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

JULY 7, 2010

They help to support our arguments, enable us to build our business cases and they shine light on new opportunities and emerging market segments that hold potential for our offerings. The Keyword Niche Finder, Keyword Grouper, and Keyword Tool can be added to a website via WordStream’s widget generator with customization options.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

QuanticMind

JUNE 6, 2019

Whether by eliminating waste and cutting costs where they aren’t leading to revenue or conversions, or (of course) investing more on the keywords, segments, and topics that have better results. Building custom scripts Purchasing a tool Becoming a machine. There’s another option we noted: purchase a bidding optimization tool.

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40

Adobe Experience Cloud Blog

JANUARY 3, 2017

To that end, I am declaring that this notion of the “engagement economy” will dominate discussions between marketers, sellers, and anyone else concerned with engaging with customers. You’ll see best-of-breed applications in segments like CRM or marketing get bigger and broader. This will not be tenable over the long haul.

Marketing AI 126

Marketing AI Marketing Automation Services Account Based Marketing Lead Ranking 126