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Industrial Marketing Today
SEPTEMBER 1, 2011
Better Segmentation, More Relevance. List segmentation is probably second only to relevant content when it comes to making your e-mails relevant to your target audience. Your list should be segmented into at least two broad categories – prospects and customers. Each segment should receive different e-mails.
Industrial Marketing Today
JULY 18, 2011
Nearly 9 out of 10 “Outperformers” credited their websites for helping them increase revenues, open new sources of business, compete more aggressively in core markets and serve customers better or more efficiently. That is a typical makeup of companies in the industrial/manufacturing segment.
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Industrial Marketing Today
JUNE 19, 2010
Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The sales team has a much better understanding of the needs of various stakeholders because of their customer-facing role.
Industrial Marketing Today
JULY 23, 2010
Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.
Industrial Marketing Today
APRIL 26, 2011
Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up. Many of these solutions also integrate well with popular Customer Relationship Management (CRM) applications like Salesforce and Microsoft Dynamics CRM. Why do you need dynamic content?
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