customer publisher 
B2B Memes
DECEMBER 1, 2011
In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. The phrase suggested to me one more challenge she might have added: “How to stop thinking of your customers as peons and thieves.”.
B2B Memes
MAY 13, 2010
As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. The publisher of titles like Computerworld and CIO was a pioneer in China and Web-first publishing. It’s a big step beyond traditional custom publishing, which is nothing new for IDG.
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B2B Memes
OCTOBER 28, 2011
These results, according to Readex sales director Steve Blom, “help publishers prove to advertisers—whose own ideas regarding usage may be terribly wrong—that professionals haven’t replaced one media form with another.”. But the thing about Readex is that much of their work is for publishers.
B2B Memes
OCTOBER 4, 2010
Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it. journalists moving into content marketing ) is more than theoretical.
B2B Memes
NOVEMBER 20, 2011
We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. We never implemented our plan, but it hardly mattered.
B2B Memes
SEPTEMBER 9, 2010
It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Rory Brown.
B2B Memes
DECEMBER 15, 2011
His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists?
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