Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. This is followed by LinkedIn (81%), Instagram (72%), YouTube (57%) and Twitter (54%). In addition, YouTube usage among B2B marketers rose from 20% to 56%.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But reaching potential customers isn’t the only reason why you should start creating video content. Create an explainer video that clearly explains how your products and services work.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. This suggests that more B2B marketers are utilizing this platform to reach out to their customers and prospects. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. What’s New With YouTube Advertising.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Several elements determine the success of your webinars. WebinarNinja.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Once you reach new prospects and get them interested in your business, you’ll also need video content that falls into the consideration stage , and so on. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customize subject lines.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I We have got to start with the customer. I think we don’t respect consumers’ time.” Why does this happen?

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Marketing Insider Group

AUGUST 12, 2020

Complement your strategy with aligned social media posts to capture more qualified prospects. Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Start by creating customer personas.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. Jump ahead B2B Social Media: Where Are Your Customers Now? Social media has revolutionized B2B marketing.

Social Media 117

Social Media Trends Media B2B 117

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). An increasing number of customers focus most of their budgets on different channels, platforms, and formats.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Episode Summary.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Vidyard

AUGUST 11, 2016

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website. YouTube views are nice, but leads are nicer!

Youtube 50

Youtube Video Marketing Marketing Websites Top of Funnel 50

Marketing Insider Group

APRIL 21, 2020

The key to tackling these challenges is to become even more customer-focused. Marketers can customize performance videos using demographic settings like geography, age, and household income. Some allow retargeting, but that won’t allow as much growth as more engaging, prospecting content. gross domestic product.

Planning 283

Planning Marketing Plans Video Marketing Content Marketing 283

Vidyard

JULY 28, 2021

How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” How to Use Video CTAs on YouTube Video platforms like YouTube are ubiquitous, but when it comes to video calls to action, they’re relatively limited. Contents 1. Check out our guide.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Marketing Insider Group

MARCH 31, 2021

Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Whether yours is a small business that focuses on your immediate area or a multinational corporation with local franchises and offices, your customers need to find you online and off.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Marketing Insider Group

MARCH 1, 2021

Provide a Superb Customer Experience with Quality Content. Be proactive: It’s all about answering questions before a prospect asks. Collaborating with your customer service and sales teams to uncover potential objections and issues can serve as background research to answer objections and solve problems. I tend to agree.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Marketing Insider Group

JULY 11, 2023

Determine your lead conversion rate, average lead-to-customer rate, and customer lifetime value. YouTube is another place to target your key demographic by their interests. Such intentional behavior indicates a high potential for customer loyalty. You need great content to engage and retain top prospects.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools. Per the report, there are: 93.6 575,000 tweets published. It’s well worth a read.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

MARCH 28, 2023

For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost. Semrush does a fantastic job with their YouTube channel , which often addresses subjects they’ve already discussed on the blog. Your main goal is to show measurable results.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Customer Engagement Lab 1.9 Customer Engagement Lab 1.9 Top Sales YouTube Channels 3.1 Let’s dive in, shall we? Contents 1. Full Funnel 1.5

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Scoop.it

APRIL 11, 2024

Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy. It’s an ideal platform to introduce your brand’s offering to prospective customers. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Biznology

JANUARY 20, 2022

B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. Configuring a video library for a better customer experience. Major video platforms like YouTube make this “chapterization” easy.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. See an example below from YouTube. So, tap into that space.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Catch all episodes here. Episode Summary. And on Spotify.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Oktopost

JUNE 20, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. She works to bring content to life that generates a deeper connection with the Demandbase community, including prospects, customers, investors, and fans. You can find Olivia and her guests on Apple Podcasts, Spotify , and YouTube.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125