Webbiquity

FEBRUARY 15, 2022

Demand gen encompasses the sales, marketing and customer service actions that find, attract, convert, keep, and grow the value of customers. That includes both generating revenue from acquiring new customers and growing revenue within the installed base.”. Understanding prospective buyers. Is it a Chicken or an Egg?

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. It’s the Year of Customer Centricity (again). By my reckoning I have attended all but one of the ITSMA Marketing Vision events since.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. These can help your organization surface relevant content for queries from your customers or prospects. This goes beyond technical know-how. This is a big shift.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Marketing Insider Group

MARCH 31, 2021

Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Whether yours is a small business that focuses on your immediate area or a multinational corporation with local franchises and offices, your customers need to find you online and off.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Scoop.it

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy. It’s an ideal platform to introduce your brand’s offering to prospective customers. A webinar is a virtual seminar.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Zoominfo

JANUARY 15, 2021

Good content is a way to build trust between your brand and your ideal customers. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. They may even extend to your social media and email strategy.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? It also indicates when a prospect is in the mindset to buy. The good news?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

ANNUITAS

APRIL 9, 2020

Today more than ever, a pivot is essential, as sales and marketing leaders, to address the changes in how we connect to our buyer and customers. For example, collaborating face-to-face, be it for sales trainings, at industry events, onsite workshops or Executive Summits – is not an option now, and likely won’t be for many months.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

MKT1

APRIL 6, 2023

Your marketing team is spending half their time on outbound and sales enablement while a majority of your customers are closing via your self-serve signup flow. Your marketing team is spending tons of time and money driving prospects to your website when you do not have a free version and all of your competitors do.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing & Strategy Marketing Strategy Lead Ranking 105

Martech

JULY 27, 2021

How can customer data boost landing page performance?”. Create content that will engage both search engines and your prospects. … Bundle your All Access pass with an immersive two-day workshop for just $209. Choose your workshop here ! “How can my content strategy generate quality traffic?”. Psst… Hungry for more?

Bundling 101

Bundling Landing Pages PPC Privacy 101

Vision Edge Marketing

MARCH 29, 2022

We cover this topic in more depth than fits into this blog, in our Pipeline Engineering for Marketing and Sales Alignment Workshop. . Something may have changed in the market–customers have a different pain or opportunity that is taking precedence over the problem your solution solves. . Yes, I Want My Growth Idea.

Lead Ranking 196

Lead Ranking Sales Qualified Leads Lead Scoring Business 196

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? But remember, you’re placing your bets on customers that don't churn: “The ones that are happy – and which bring in the majority of your revenue.” It all starts with investing time.

Ideal Customer Profiles 62

Ideal Customer Profiles ABM Account Based Marketing Communities 62

Marketing Insider Group

SEPTEMBER 25, 2019

Among other brand elements, branding discussions and workshops you have with your agency should establish your company’s: Brand and product names: Simple but important. Messaging platform: This includes anchorlines, taglines, and other statements that tell customers why they should choose your company. Brand and Product Names.

Paid Search Agency 269

Paid Search Agency Advertising Agencies Brand Identity Branding 269

Webbiquity

AUGUST 18, 2020

Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. A tool to manage and produce conferences, workshops, and other virtual events. Tools for hosting virtual summits, online meetings, workshops, and webinars.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

MKT1

JUNE 5, 2023

And I recognize that you need to build loops, so existing customers help you get new customers. Here’s the schedule: 2 Hour Workshop: How to hire your first few B2B marketers Jun 15, 9 - 11 AM PT $250. It’s important to not stop your funnel at “closed won” aka acquiring a paid customer.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Martech

AUGUST 30, 2021

Instead of “users” of a system, we want to think about what our customers want, so I like to call them “customer stories.” What goes into a customer story. A customer story answers the questions of who, what and why. The biggest benefits of customer stories. Story writing workshops.

Peer-to-peer 120

Peer-to-peer Planning Deliverability Work Management 120

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. Prospecting with personalized videos.

Training 141

Training Top of Funnel Resources Work Management 141

Zoominfo

OCTOBER 15, 2019

Ready to start a conversation with any sales prospect in your database or CRM? Introducing, the “foot in the door” cold email prospecting method! The techniques we discuss in today’s post will help you email any prospect, whether it’s a CEO, marketing VP, industry influencer, or your favorite podcast host.

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Modern B2B

APRIL 18, 2024

Improve processes for growth Before adding anything new, such as technology, you first need to look at potential blockers across key engagement points with customers whilst also evaluating your current processes. In 2024, it’s no longer enough to be customer centric, you need to be customer obsessed.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Digital Marketing Funnels 52

Heinz Marketing

OCTOBER 28, 2022

It was a great success for both workshop leaders and attendees. Customer Experience (CX) at the center of Marketing. Since our customers’ time is limited, marketers should shift from traditional customer journey mapping to what Jeanne Bliss calls “Customer Goal Mapping”. Creative content should be: Confident.

Work Management 108

Work Management Marketing Management B2B Marketing Planning 108

Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. For example, recruiters can use social selling practices to identify prospects, build relationships and grow trust with potential candidates before a job opportunity arises. . Identify prospects online.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 194

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

SalesIntel

JULY 10, 2023

Intent data from various sources provide invaluable insights into prospects’ behavior to help businesses identify high-value opportunities, personalize their outreach, and drive conversions throughout the sales funnel. Identify High-Value Prospects: Gone are the days of cold calling and mass marketing to unsegmented audiences.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Stevens & Tate

JULY 11, 2022

Find New Prospects. You’ll find that conferences are attended by many prospects as well. As such, these conferences are a great opportunity to introduce yourself to potential prospects, thereby giving you a better chance at closing new customers. They will also hold numerous workshops that you can participate in.

Conference 119

Conference Network Marketing Education Trends 119

Hubspot

MAY 17, 2015

You’ve been working to sell a prospective client on a retainer for months. The idea of signing a year-long contract is making the prospect retreat. By giving a client workshop -- either pre- or post-sale -- agencies can guide clients through the mental and cultural transformation that needs to take place for inbound to be successful.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

Heinz Marketing

OCTOBER 1, 2022

This is the perfect place to meet a variety of decision-makers, champions, and influencers under one roof, whether you’re looking for new partners or customers, or you simply want to benchmark and share ideas with your peers. Customer Experience. What a great treat! Content Marketing. Demand Generation. Metrics and Measurement.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

LeanData

SEPTEMBER 7, 2021

Throughout the year, it brings Ops professionals – running the gamut of Marketing, Sales, Revenue, Sales Development and Customer Success operations – together to advance to collective cause. The agenda of sessions and workshops has been announced for the two-day virtual conference, Tuesday and Wednesday, October 5-6.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Work Management Digital Marketing Funnels 52

ViewPoint

APRIL 19, 2017

The entire day was spent talking about prospecting. movement harshly declare that proactive targeting and prospecting for new business is dead. These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. Morning sessions set-up workshops in the afternoon.

Conference 149

Conference PointClear Cold Calling Work Management 149

Biznology

JUNE 22, 2018

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. You start with understanding what your customers want, yes, but also with what you know will move them. You start with the numbers.

Analytics 152

Analytics Top of Funnel Content Marketing Differentiation 152

Oktopost

MARCH 5, 2023

You recently attended an in-person or 1:few Oktopost Certification workshop and earned an Oktopost Certification. Since LinkedIn is the first impression you give to potential and current employers, prospects, and customers it’s important to make sure it’s up-to-date with your most recent achievements. Congratulations!

Linkedin 62

Linkedin Ideal Customer Profiles Profiling Tagging 62

Marketing Insider Group

JULY 28, 2020

Matt shared that most content that marketing pushes out through campaigns and messaging that sales uses on LinkedIn simply responds to what keeps prospects up at night. The focus should not be on “what keeps prospects up at night.” This means that social content and messaging should: Reframe prospect’s thoughts.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Vision Edge Marketing

JANUARY 9, 2020

A quality message map serves as a tool to ensure consistent messaging cross-functionality internally and across channels and touchpoints externally, supporting your customer-facing teams and preventing them from being ambushed when they engage with prospects and customers. Key Messages. Consider Your Competitors.

Paid Search Agency 141

Paid Search Agency Deliverability Touchpoints Advertising Agencies 141

Valasys

APRIL 9, 2024

LinkedIn Lead Generation Strategies: Do not leave LinkedIn without prospects; create an engagement machine using valuable content. Engaging with LinkedIn Groups: Engaging in LinkedIn groups connects you with peers and prospects in your field. Let’s explore four powerful techniques to enhance your LinkedIn prospecting efforts: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Ranking 40

Zoominfo

JUNE 12, 2019

From prospecting to nurturing, to closing a deal, Koka believes social can help reps to achieve their most vital sales goals. Through speaking engagements, customer training, and of course, social content, Koka spreads his expertise on using social media platforms like LinkedIn and Twitter as a business tool.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Hubspot

NOVEMBER 14, 2022

While prospects should be able to find information on your website and other resources, your sales team needs to take a consultative approach. Business acumen training can teach your sales reps how to better understand your prospects. As a result, your team will be more equipped to understand customers’ desires and pain points.

Training 47

Training Business Work Management Lead Ranking 47

Launch Marketing

MARCH 20, 2024

Influences Prospects: 84% of people say that they have been convinced to buy a product or service after watching a video about the brand, product or service offering. Without marketing, companies can also find themselves stagnant in business growth, and experience a decline in their customer base and revenue.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Seismic

OCTOBER 6, 2022

Shift is a close second because it embodies the spirit of our mission, “We ignite growth,” as well as our Seismic value, “We champion the customer.”. Traditionally, Shift has been a multi-day customer experience hosted by Seismic in San Diego. However, last year, we hosted Digital Shift for the first time. What’s in store for Shift 22?

Peer-to-peer 52

Peer-to-peer Class Creativity Conference 52