Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Zoominfo

AUGUST 2, 2020

As the name suggests, fit data helps find leads that are fit to be a customer for your company. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Opportunity data helps identify favorable conditions for a company to act on when prospecting. Opportunity Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Webbiquity

MARCH 1, 2022

.” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. experiences specifically tailored for different buying groups, as increased account visibility typically correlates with prospects moving deeper into the funnel.”

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Reassures Prospects with Testimonials. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue. Buyer Personas.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Zoominfo

DECEMBER 15, 2020

TAM reveals revenue opportunities based on location, current customers, industry, and more. It’s a science — understanding the market + humanization + appeal = (hopefully) more fitting prospects. Prospects typically get countless cold calls reaching for sale — so you still have to stand out from the (auditory) crowd.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Vision Edge Marketing

OCTOBER 31, 2023

From the same study, over a 5-year period, organizations with great customer segmentation had 10 percent higher profit than organizations whose segmentation missed the mark. This step requires you to derive insights from your data regarding customer demographics, needs, preferences, and buying criteria. You cannot reach them all.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

AUGUST 18, 2020

Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

MAY 27, 2021

Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. Without benefiting from it through sales. That’d be something.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

ANNUITAS

NOVEMBER 28, 2023

The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects. These include vendors like Outreach, Revenue.io, Appolo.io, and Groove.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency.

Campaigns 106

Campaigns Account Based Marketing B2B DemandBase 106

Webbiquity

MAY 12, 2020

But B2B marketers need to shift tactics and more important, messaging, in order to earn conversations with those prospective customers. They want sensitivity to current conditions, but also straight talk from vendors about how they can help. And a (small) majority are still actively buying. B2B Buyers Are Still Buying.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Martech

MARCH 27, 2024

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. The administrator should be trained by the software vendor and receive whatever support they need from your management team. The reality is that my clients’ databases aren’t great.

Marketing AI 120

Marketing AI Marketing Management Lock-In CRM 120

Biznology

DECEMBER 15, 2021

For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. So, B2B marketers must develop a renewed focus on building trust with clients and prospects. Vendor consolidation. Customer experience rules. Permanent COVID-19. A smart move.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Source: Pew Research. Source: SuperOffice. at the right time.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Biznology

DECEMBER 22, 2021

Ask A Lot of Your Digital Vendors. Your vendors who should be focused on security and have their own security teams or vendors in place. (The good news on this front, is that these common threats mean you won’t necessarily have to re-invent the wheel. There will be plenty of help available in addressing them.).

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Engagio

FEBRUARY 14, 2024

We’ve released multi-language Intent, rolled out buying groups to our first set of customers, and improved our prescriptive sales dashboards. To round out the year, we released our updated cookie-based identification model, which, by itself, increased our match accuracy across all customers by close to 10% (along with improved match rates!).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. Claims about being the “largest” may be supported by number of customer installations or online reviews. Image credit: Noah Näf on Unsplash. Seven Places to Use Your UVP.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Basically, personas ensure that everything you do in terms of lead generation and customer acquisition, is tailored to your targeted buyers’ needs.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. Tracking prospect activity on our website. Prospects became disillusioned by the bait and switch of giving up an email address for ransom, only to be nurture-emailed into oblivion. They barely trust vendor websites at all.

Marketing AI 115

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 115

B2B Marketing Directions

MARCH 24, 2024

I'm referring to the head start that results when a company, product, or service (which I'll call collectively a brand ) is included in the initial consideration set for a prospective purchase. Several studies have shown that potential buyers are very likely to select vendors that were in their initial consideration set.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 118

Marketing AI Work Management Marketing Management Automation 118

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 120

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Then, they research solutions (following clues).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Catering to Teams, Not Individuals In B2B sales, a pivotal distinction is that your customers often encompass more than individual buyers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

FEBRUARY 1, 2024

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Sendoso, backed by SoftBank, among others, was perhaps the highest-profile vendor in the space.

Fulfillment 96

Fulfillment Ideal Customer Profiles Distribution Vendors 96

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Since then, we’ve invested in helping our customers with quality.” Meta saw 16.6% More questions?

Lead Gen 98

Lead Gen Paid Content Social Media Sales Qualified Leads 98

Biznology

OCTOBER 27, 2017

I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records. Upgrade your lead qualification.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Affiliates are websites that get paid a commission to send customers to a merchant’s website. Distributors.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. This research will help you narrow down your list of potential vendors. This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison.

Enterprise Management 107

Enterprise Management Marketing Management RFI RFP 107

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? It’s a customer engagement platform. It’s a CMS for customer experience management. It’s a.NET CMS.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Industry CMS 107

DealSignal

APRIL 10, 2024

The days of creating inbound programs and waiting for prospects to get in touch with you first are becoming less effective. Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Heinz Marketing

FEBRUARY 17, 2023

One bad experience with a physician or a clinic and a staggering 76% of patients will not hesitate to cut ties, so your healthcare prospects deeply care about their patient experience and their public reputation. That means in order to win over your healthcare prospects, you will need to hang out in the same space they frequent.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95