Remove customer prospect
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Lifecycle of a Lead: How to Turn Prospects into Customers Using Social Media

Oktopost

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. This connection allows social media engagement data to be matched with prospects’ profiles living in your CRM. But why is this so important?

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Report: Transparency, Communication Critical to B2B Marketers’ Customer Relationships

KoMarketing Associates

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. Statistics showed that the majority of B2B marketers (60 percent) believe that poor communication is the most likely factor to stall a customer relationship.

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Lifecycle of a Lead: How to Turn Prospects into Customers Using Social Media

Oktopost

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. This connection allows social media engagement data to be matched with prospects’ profiles living in your CRM. But why is this so important?

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The Age of Transparency

Lattice

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Companies need to be transparent about what their goals are, and how those are shared with teams.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Ensuring accuracy, security, and transparency in your marketing database builds customer trust and maintains data integrity. Understanding Marketing Databases A marketing database is a comprehensive collection of data about your customers and prospects. That’s not pocket change! No more shooting in the dark!

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B2B Reads: Learning Styles, Company Cultures, and Leadership Transparency

Heinz Marketing

Friday Five – When Prospective Buyers Disappear. What to do when your prospective buyer goes radio silent. The Importance of Leadership Transparency. A great look at why leadership transparency or “the currency of trust” is so important. Customers Are Irresponsible When They Don’t Answer Our Prospecting Calls!

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Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. This falls in line with data that suggests B2B customers now use an average of 10 distinct channels during their buying journey.