Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Marsden Marketing

MARCH 15, 2022

We don’t have to tell you how big podcast marketing has become, and it only continues to grow – studies show that 57% of Americans have listened to a podcast and 41% of those listen to podcasts on at least a monthly basis.

Acquisitions 115

Acquisitions Advertising Channels B2B Studies 115

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. Focus on how you helped your customer overcome their toothache.

Case Study 62

Case Study Case Studies PR Studies 62

Porch Group Media

JANUARY 30, 2023

We looked at the offering in itself and how they were positioning themselves, thematically, esthetically, their ideal customer profile, in terms of price points. Luci: And I just want to clarify for those joining us today, this was a prospecting campaign? The post Case Study: Email Marketing first appeared on V12. Kym: Correct.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. Now, you have to close the deal and ensure that they become customers. The following are a few strategies for getting your prospects to make the leap from potential to secured customers. With a little push and some nurturing, you can make it happen.

Peer-to-peer 158

Peer-to-peer B2B Top of Funnel Urgency Marketing 158

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. But when you’re able to bring these elements to life with a vivid story that brings your solution to life for the reader, you dramatically increase the likelihood of converting a warm lead into a hot prospect. Frame Your Story.

Case Studies 100

Case Studies Case Study Studies Stats 100

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. If you’re not convinced to dial the phone and get a valued customer testimonial yet, there’s more to come.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Lake One

OCTOBER 11, 2023

AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. They won’t waste their efforts trying to convince a lukewarm prospect to jump into a top-tier package.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. The only way to fix that is to influence the buying process further upstream when customers are quietly researching their options. This is where good thought leadership can make a difference.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. And I’m often surprised to see some industry case studies peppered with more product features than customer stories.

Case Studies 108

Case Studies Case Study Studies Peer-to-peer 108

Martech

AUGUST 22, 2023

Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy. RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. What they learned was enlightening.

Case Studies 81

Case Studies Case Study Studies Buy 81

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Because they believe if they can show the customer the software in a demo, it will sell itself.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. 5+ Customer Retention Tips From Experts for Small Business. In this podcast, George B.

Case Studies 84

Case Studies Case Study Studies ROI 84

BenchmarkONE

APRIL 6, 2022

Picture this: a customer is looking to replace their email marketing software. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what you say about your brand. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what you say about your brand.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Email nurture campaigns help you build affinity with both customers and prospects. If so, that’s a great first step.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. the better your case study will work.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

Case Studies 120

Case Studies Case Study Studies Validation 120

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. Previously, sales representatives controlled what prospects could learn, when, and from whom. This new reality calls for the BDR model.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

Case Studies 120

Case Studies Case Study Studies Validation 120

Adobe Experience Cloud Blog

JUNE 23, 2016

Author: Mike Nierengarten As marketers, we work hard to acquire and retain new customers, but not enough of us spend much time thinking about what type of new customers we want to acquire by looking at our existing customer base. Here are four steps to segment your existing customers to target the right prospects: .

Segmentation 92

Segmentation Ideal Customer Profiles Best Practices Allocation 92

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Convince & Convert

FEBRUARY 26, 2013

In a keynote he delivered at last year’s Content Marketing World, Marcus stressed the real objective is to leverage the power of content marketing to qualify prospects. He went so far as to draw a very black and white line for his websites: only the visitors that look at 30 pages are viable prospects. You’re talking to a prospect.

Sales Qualified Leads 160

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 160

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Reassures Prospects with Testimonials.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Sales teams need them to show proof to their prospects. But for all their perks, case studies are notoriously time-consuming. It makes sense.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. What do you do when the prospect says that? What is Data Enrichment?

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Vision Edge Marketing

OCTOBER 31, 2023

Like the North Star or Southern Cross, it leads businesses to prioritize their efforts, allocate resources strategically, and chart a course toward sustainable growth and profit as found in a Bain & Company study , 81 percent of executives say market segmentation is a critical element for increasing profits. You cannot reach them all.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. This means e-commerce marketing enables them to become a customer from a mere visitor/lead. Email marketing - When a brand shares various newsletters, coupons/discounts, and other promotional material to its customers via email addresses.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Industrial Marketer

FEBRUARY 22, 2022

Why are manufacturing case studies so important? Well, the industrial buying trends have been pointing in this direction for years: You would be wise to have customer-centric copy on your website for when prospects visit to do their research. But the pace of the digital content revolution has surpassed even what some of us in.

Case Study 52

Case Study Case Studies Studies Marketing Prospects 52

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. It’s due to these reasons that you should consider using case studies. Case studies are more in-depth and concern the entire process that the customer went through.

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94