Marketing Insider Group

OCTOBER 18, 2023

Better, More Informed Clients Raise your hand if you hate dealing with ignorant clients and prospects who constantly ask dumb questions and expect magical results for minimal expense. When you create a regular stream of high-quality journalistic content, you attract better customers who are willing to pay for quality.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Act-On

OCTOBER 4, 2023

That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data. View side-by-side email results to spot trends and anomalies Results for one email are handy. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Zoominfo

OCTOBER 5, 2023

In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. Step 1: Interrupt the normal pattern You already know how busy your prospects are, so getting to the point quickly is vital. Let’s see how.

Cold Calling 130

Cold Calling Outreach Marketing Analytics Tools Zoominfo 130

Martech

MARCH 6, 2024

Without DNS settings your emails will never reach your prospects’ inboxes. Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. At my agency, we prefer a hands-on method to keep our database spot-on.

Outreach 105

Outreach Effectiveness CAN-SPAM Domain 105

Oktopost

SEPTEMBER 12, 2023

The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. But how do you subtly engage your prospects when they are researching solutions online? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Webbiquity

JANUARY 18, 2022

Intent data likely won’t be of much use since your challenge at this stage is more about educating prospective buyers that this type of solution exists rather than ranking at the top of search (since so few people even know to search for it yet). What should I do when faced with a given prospect and score? What goes into it?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

SmartBrief - Marketing

FEBRUARY 11, 2024

Without CTAs, your emails, even with custom email marketing templates, might just get lost in crowded inboxes and be easily forgotten. Personalized CTAs: Customizing CTAs based on recipient data such as name or past purchases for a personalized touch.

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Martech

OCTOBER 11, 2023

B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc., aimed at buyers and prospects. Recruiting/HR. Get MarTech! In your inbox.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

KoMarketing Associates

NOVEMBER 17, 2020

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

Zoominfo

AUGUST 17, 2021

Regardless of whether you’re using automated chatbots, your sales development reps (SDRs) as live agents, or a combination of both, it’s important to identify who your qualified prospects really are. Elsewhere, we’ve classified the prospects that visit your site into six high-level categories. Steps to Strengthen HubSpot Integration.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

You’ve done your customer research, made prospecting calls, and connected with a potential buyer. Sail to close in record time Use our Sales Engagement tool to jump on hot leads fast with ready-to-go email templates, AI-generated customer insights, and recommendations for next deal actions.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Zoominfo

APRIL 23, 2021

This is a sweet spot for ZoomInfo. Action: Once reps bucket the data they have accordingly, they can identify prospects like sales leaders and sales ops professionals with a campaign to initiate that first conversation. #4: 4: Customer technology play. Triggering event: A small company secures a round of funding (check).

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. This connection allows social media engagement data to be matched with prospects’ profiles living in your CRM. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While the primary focus should be on past, present and future customers, there are other constituents that should be considered.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Webbiquity

JULY 21, 2020

It’s a sales and marketing intelligence platform that uses deep learning to extract actionable insights from prospect engagement on your site. Engage with prospects online and connect warm leads to a sales rep in a live chat. Answer common questions with your bot to increase customer satisfaction and reduce support costs.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Martech

MARCH 27, 2024

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. Maybe your systems are in a similar spot. Too many of my clients want to accumulate too much data about too many of their prospects and customers. Can you blame them?

Marketing AI 118

Marketing AI Marketing Management Lock-In CRM 118

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Vision Edge Marketing

JUNE 16, 2020

It has long been held that a company’s or product’s success depends on the ability to identify and position it against a customer pain point – a specific problem current and prospective customers experience. If this concept resonates with you, your next step is to identify both your customers’ pain and passion points.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Vision Edge Marketing

JUNE 10, 2021

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition. Does it prefer sunny spots or shade? Based on our conversation, we’d pick our spot. The fish stole it.

Acquisitions 181

Acquisitions Lead Qualification Lead Scoring Lead Ranking 181

Webbiquity

JUNE 28, 2019

One key benefit of a strong brand identity is the message it conveys to potential customers, current customers, and prospective business partners. Long-term relationships with customers, partners, suppliers, and other organizations will only thrive when a company is in business for the long haul rather than a quick buck.

Brand Identity 263

Brand Identity Branding Work Management Advertising Agencies 263

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? It also indicates when a prospect is in the mindset to buy. The good news?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Biznology

DECEMBER 6, 2021

The sweet spot for video messaging is when talking through a concept or a process with visuals is the most efficient way to give the viewer an Aha moment. So, ask yourself, do I need to persuade any teammates, prospects, or customers to take a look at something from a different perspective? Loom , mmhmm ) offer free trials.

Video Marketing 197

Video Marketing Cost Segmentation Email Marketing 197

Heinz Marketing

NOVEMBER 14, 2023

Marketing generates leads and builds brand awareness, while sales is responsible for closing deals and driving revenue—working together to create a customer feedback loop that fuels growth. Otherwise your team may struggle to generate leads, nurture prospects, and close deals—ultimately suffocating your go-to-market execution.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Marketing Automation Services 105

Launch Marketing

NOVEMBER 15, 2023

Consider leveraging their live video features or Instagram ads to promote fun events or customer-focused content that aims to build trust with your brand. For reaching a B2B audience LinkedIn and Facebook are the top two most effective social media platforms to find new prospects.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

SalesGrape

OCTOBER 11, 2023

Telemarketing, a tried and tested method of reaching out to potential customers over the phone, has also adapted to meet the changing needs of businesses. With advancements in data analytics and customer relationship management (CRM) systems, telemarketers can now personalize their approach and provide targeted solutions.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Martech

JULY 21, 2021

Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. Hint: it’s always the year of the customer.).

Enterprise Management 131

Enterprise Management Analytics Marketing Management Ideal Customer Profiles 131

Engagio

DECEMBER 2, 2022

Join Revenue experts from Demandbase and Outreach for a prospecting masterclass as we share how to spot opportunities earlier, engage more intelligently and close deals faster. The post Prospecting Masterclass: Automating Sales Plays Across the Customer Journey appeared first on Demandbase.

DemandBase 62

DemandBase Automation Outreach 62

Salesforce Marketing Cloud

DECEMBER 6, 2023

Dirty data causes major headaches and can also spell the difference between winning new business and sending messages that never reach prospects and customers. If you use a customer relationship management (CRM) system or are thinking of adopting one, cleaning up your data is crucial to getting the most out of the tools.

Small Business Marketing 59

Small Business Marketing De-duplication Work Management Marketing Automation Services 59

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. Jump ahead B2B Social Media: Where Are Your Customers Now? Social media has revolutionized B2B marketing.

Social Media 117

Social Media Trends Media B2B 117

Salesforce Marketing Cloud

JUNE 14, 2023

Get deals done, make customers successful, and help your company grow. If one of these issues is overshadowing your deal, ask your prospect if they’re willing to share how it’s affecting them. Consider asking a follow up: What pricing or budget concerns does the prospect have that you might be able to address?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

LeanData

NOVEMBER 1, 2022

It’s a common sales and marketing Catch-22: A prospect submits a form on your website, requesting more information. Your team has a small window to respond before the prospect goes dark. On the other hand, if your team reaches out immediately, the customer experience threatens to be impersonal and unimpressive.

Webinar Metrics 98

Webinar Metrics Data Hygiene Leads Lead 98

Scoop.it

OCTOBER 5, 2023

With the rise in competition, SaaS companies must find ways to stand out and win more customers. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Using it, you can contact prospects actively looking for a solution similar to yours.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Velocity Partners

APRIL 9, 2024

They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. Sales/prospect interactions are the tip of a very large iceberg these days.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Biznology

JANUARY 6, 2020

But he has also developed some interesting B2B data innovations, like target account prioritization models, partner prospecting services, and a way to identify the “champion” in your target account buying group. When asked who should own the martech stack: marketing, sales or IT, Mike says the answer is “your customer.”

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197