Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. PR bridges the gap between the customers, the media and you/your client. Get Personal.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Inbound Marketing Approach Inbound marketing is an approach to marketing that focuses on attracting customers through valuable content and experiences.

PR 98

PR Planning Marketing Management Public Relations 98

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. But organizations typically seek to accelerate this process as much as possible. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

SmartBug Media

JANUARY 18, 2023

Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. What Is Public Relations? PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Adobe Experience Cloud Blog

MARCH 1, 2013

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. Love on em’!

Public Relations 48

Public Relations Marketing & Strategy PR Press 48

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Zoominfo

MAY 23, 2019

But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Zoominfo

NOVEMBER 1, 2022

It’s the only way to learn about the challenges your customers face, and find out what kind of features they need from you. In this post, we’ll meet three ZoomInfo customers — Alan, Nic, and Thomas — to learn how ZoomInfo has helped them streamline their workflows, improve their performance, and grow in their careers.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Bluetext

APRIL 15, 2024

Digital marketing, branding and public relations are core to government contractor and federal IT provider growth strategies. PR to support the CGO mission Punching above your brand weight is a phrase we hear often from B2G marketing clients and prospects.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 26

Champion Communications

JULY 4, 2023

On this partnership,  Rajan Sodhi, Chief Marketing Officer at Hyperview, says : “ We’re at such an exciting and pivotal time for our company as we look to grow and expand our business.

Work Management 62

Work Management Public Relations PR Marketing Management 62

Sprout Social

MARCH 9, 2023

These audiences commonly include customers, prospects, employees and investors. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication? However, there is often an overlap of functions across different teams.

Public Relations 110

Public Relations PR Thought Leadership Advertising Agencies 110

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. With her support, we easily were able to meet everyone’s customer-perceived value.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Zoominfo

NOVEMBER 20, 2023

The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Focus on customer experience [and audience engagement].

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” How Answering the “Why” Builds Customer Connections and Fosters Growth. The question “Why?”

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Oktopost

FEBRUARY 2, 2022

Jen leaves no stone unturned making this episode into an all-time show on topics about taking intelligent risks, where to invest your time to find the right data, interpreting data to tell meaningful stories, driving marketing pipeline growth, and so much more!

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

nDash

NOVEMBER 11, 2021

Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. PR is an acronym for “public relations.” For example, many believe those who work in advertising and public relations are doing the same thing.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

sagefrog

NOVEMBER 14, 2023

Reevaluate Your Ideal Customer Profile (ICP) Understanding your decision-makers is foundational, but for a laser-focused marketing strategy, you also need to define your Ideal Customer Profiles (ICPs). An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Image source: Twitter. Speech writing.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. NLP for Chatbots and Customer Support According to a Userlike survey , 80 percent of customers have interacted with a chatbot before.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

ClickDimensions

FEBRUARY 18, 2021

Marketing may immediately come to mind, but what about customer service or sales? Before we look at the potential responsibilities for each department, it’s important to remember that social media should always be customer-centric. Customer Service. Engagement is also an essential part of marketing’s social media function.

Social Media 105

Social Media Social Marketing Media Public Relations 105

Vidyard

SEPTEMBER 22, 2021

The study found that more than 70% of sales reps who leverage custom-recorded video in the virtual sales process experience higher prospect engagement and nearly half report less turnaround time to close a deal. The study also found: Nearly half of sales pros leverage custom-recorded video in their sales process.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. Providing content that educates potential customers about the benefits of the company’s products or services helps the sales team close more deals.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Stevens & Tate

APRIL 5, 2021

Crescent Cardboard, the recognized leader in manufacturing and marketing of paper and mat board products for the custom framing and art materials markets, has retained Stevens & Tate Marketing to revamp its marketing efforts to frame shops.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Public Relations Lead Nurturing 69

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. It starts with building an audience of existing customers, prospects or a desired audience. This helps create stronger connections between customers and brands and drives long-term business growth.

Paid Content 136

Paid Content Enterprise Management Work Management B2B Marketing 136

Rev

JULY 5, 2023

It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. It optimizes the way your business stands out from the competition, reaches more customers and increases revenue. What is a go-to market strategy? Why do you need a go-to-market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Sprout Social

MARCH 28, 2022

I spent five years in public relations before moving into competitive intelligence. Each member of the team needs to be just dangerous enough to understand everyone’s role—whether that’s product, sales, marketing, customer success—and what information might matter to them. pic.twitter.com/Sbw5xdXZ9R. Master distillers.

Ad Building 102

Ad Building Analysis Public Relations CRM 102

Smarte

FEBRUARY 4, 2022

Reliable Customer Data – The Secret To Successful Leads & Revenue Generation. Dependency on poor quality data can lead to: Loss of reputation that can range from minor damages to major public relation disasters. Up-to-date contact information, industry trends, customer activities, etc. A Few Useful Tips.

Gartner 52

Gartner Public Relations Validation Analysis 52

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. Lookalike targeting involves uploading customer lists to LinkedIn or another social media platform so the system can create an audience that closely resembles your existing customers. Getting the Most Out of Content.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Sword and the Script | B2B

AUGUST 15, 2023

Because they believe if they can show the customer the software in a demo, it will sell itself. Observation 2: The second observation is that content that speaks directly to prospects and demonstrates industry expertise comes up three times. You demonstrate you know your prospects’ business. It’s a huge screening factor.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Zoominfo

JANUARY 31, 2019

Because micro-moments happen constantly, there’s ample opportunity for marketers to chime in at exactly the right time to win over new customers. But there are steps marketers can take to make their business easy to find when their customers need them most. Keywords will help you identify what your prospects are looking for.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124