customer prospect 
The Point
OCTOBER 29, 2021
It’s the rare organization that can dedicate valuable sales time to monitoring and responding to each and every trial customer, so chat is an ideal tool for responding to specific actions (or lack thereof) and engaging the user in conversation that, for example, points to other, related features that he/she might also find useful.
The Point
MAY 17, 2021
That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.
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The Point
OCTOBER 11, 2022
Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. A second is leveraging user data in the aggregate to provide potential customers useful industry benchmarks.
The Point
APRIL 16, 2019
Failure to Understand How Much You Can Pay to Acquire a Customer. B2B clicks can be very expensive, but – depending on your product category and the cost of your solution – a high cost per click can actually be a bargain compared to the potential revenue that a new customer generates. Some will be, well: junk.
The Point
AUGUST 29, 2017
Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …). If nothing else, including a mix of different channels diversifies your risk and increases the chances of engaging with prospects who may each have individual communication preferences. Email to prospect. Click To Tweet.
The Point
JANUARY 23, 2018
Prospects may simply not be ready to engage with sales because either 1) they don’t know such a solution exists, or 2) they may not be aware they have the problem in the first place. Focusing on only the most qualified prospects leaves many potential (albeit, more long term) deals on the table.
The Point
FEBRUARY 14, 2018
This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper.
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