customer prospect 
LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
LeadSloth
SEPTEMBER 30, 2010
Over 100 Pardot customers from all over North America attended this event. Also, Pardot integrates with the site search on your website, so if prospects perform a search on your website, the search phrase is added to the activity history. This gives a good indication of a prospect’s intent. And that’s impressive.
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LeadSloth
NOVEMBER 16, 2010
Some companies were actively capturing more information on prospects (e.g. A recurring theme is that you need to really understand the prospect. Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers.
LeadSloth
SEPTEMBER 24, 2009
If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. Leads go through various stages, from new leads to existing customers.
LeadSloth
MARCH 16, 2009
An anonymous prospect record. ActiveConversion supports both one-time emails to a segment of the database, as well as drip emails that are triggered after a prospect registers. However, customers can also use any of the 10 ESPs that they have integrated with. Only customers with specific conversion tracking (e.g.
LeadSloth
FEBRUARY 17, 2010
No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed. Marketing is starting to see sales as a customer who demands high-quality leads.
LeadSloth
MAY 5, 2010
CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers. Before – Social media is great way to get in touch with new prospect, in addition to the more traditional approaches like advertising and list buying. Social CRM.
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