Kaon

DECEMBER 26, 2017

He wrote about how enterprise companies use augmented reality and virtual reality to engage prospects and customers and to better show complex products and solution stories. #3: 3: 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps. We can help. Click here to schedule a quick and complimentary demo!

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Kaon

JULY 22, 2020

Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. Our platform helps many leading technology, medical technology, and industrial companies elevate the engagement with their customers around the world on any device, any time, and with unlimited users.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Kaon

MARCH 23, 2018

Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR ® applications in use by hundreds of thousands of customers, sales teams and channel partners globally. With the launch of ARCore 1.0,

Press 150

Press Lead Ranking B2B Sales Google 150

Kaon

SEPTEMBER 20, 2017

With the release of iOS 11 and the launch of Apple’s ARkit, Kaon Interactive is driving AR adoption in the B2B space, with 50+ live enterprise AR applications in use, by hundreds of thousands of customers, sales teams and channel partners globally. Click here to view a video of Kaon’s 3D AR product models in action on Apple devices.

Advertising Agencies 167

Advertising Agencies Press Lead Ranking Product 167

Kaon

DECEMBER 5, 2016

Therefore, it is imperative to create a memorable mobile moment for your prospects anywhere, anytime. Therefore, creating a mobile experience that allows customers to navigate without the hassle of downtime is fundamental to winning deals. Web mobile optimization is a must. Interactive selling experiences.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

JANUARY 8, 2016

My question to this (clearly exasperated) team was: “What do your prospects need to know in order to better understand why your products are better for them? How can the customer uncover these value propositions quickly and easily every time they encounter content or people from our company? ” Silence all around.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

AUGUST 22, 2018

Sixty-four percent of adults use glasses and will, therefore, need to have custom prescription inserts for the Magic Leap glasses to produce a clear picture. What that implies is that, practically speaking, the customer or prospect will need to have their own goggles.

Mobile Advertising 133

Mobile Advertising Buzz Custom Publishing Mobile Marketing 133

Kaon

MARCH 21, 2017

Along with 3D AR experiences and virtual reality, Kaon’s High Velocity Marketing Platform also provides user analytics, 3D product catalogs, lab configurators, data-driven calculators, CRM integration, social sharing, interactive white boarding and customer text editing tools.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

MARCH 13, 2018

Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. So, how do you provide customers intimate access to, and a better understanding of, products and solutions that better prepare them to make informed purchase decisions?

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

AUGUST 1, 2018

Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey. These solutions, in turn, help to drive increased sales and reduced marketing costs.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Kaon

OCTOBER 4, 2017

Got a product your customer wants to try out (virtually) first? Well, for every company, building engagement with customers is a key element of their ability to develop long-lasting and lucrative relationships. Certainly, continuing to develop emotional connections post-purchase leads to loyal customer relationships.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

JULY 19, 2017

Kevin is a Cisco booth ambassador talking to the prospect about his business challenges and helping the gentleman locate various products within the AR catalog that will help him overcome these issues. We just mentioned one; with your full product catalog in 3D Kaon AR®, there is no need to ship products to shows or customer sites.

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0

Kaon

FEBRUARY 7, 2017

Thriving companies have rapidly adopted a digital engagement strategy across their entire customer lifecycle. To combat this loss aversion, we must demonstrate that the changing world will create big winners and big losers in our prospects’ specific competitive markets. The common thread? Virtual reality.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

FEBRUARY 11, 2016

What are the driving motivators behind the decisions that our customers make? Because so many prospects are progressing so far along the purchasing journey by themselves, well before a sales team member becomes involved, answering that question is not just a sales-enablement function. What motivates the customer? Why do we lose?

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

JUNE 18, 2018

Developed by Kaon Interactive, the ‘Building Technology’ application from Siemens is a disruptive sales and marketing storytelling app that dramatically improves the effectiveness and efficiency of complex solution storytelling using interactivity to build effective customer engagement.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

SEPTEMBER 23, 2015

This will give you a sense of how you should talk to your prospect. Lead with customer pain points in your pitch deck. Create a guide for reps to use to surface a prospects pain point. Create a guide for reps to use to surface a prospects pain point. Your customers are your biggest advocates. Check us out !

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Kaon

MARCH 24, 2016

Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. To acquire, delight and retain customers, companies have to think and act in a more strategic way.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

FEBRUARY 15, 2017

In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

JULY 25, 2019

We truly believed this would be the difference-maker in helping Thermo Fisher Scientific demonstrate to our prospects why our products and solutions were the right choice for them,” said Patricia Sardina, global market development manager of Flow Cytometry at Thermo Fisher Scientific. . We built the Kaon application from the ground up.

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Kaon

FEBRUARY 16, 2018

With the recent release of Windows Mixed Reality headsets, Kaon Interactive is driving early WebVR adoption in the B2B space, deploying over 5,000 3D product models and dozens of VR experiences readily available to millions of customers, sales teams and channel partners globally.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

Kaon

JULY 31, 2015

The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

NOVEMBER 3, 2015

and determined that for new prospects, in-person meetings were 85% more effective than virtual meetings, and this benefit was incredibly significant even for existing customers (65%). Not every customer interaction has to happen face-to-face. In point of fact, most customer touch-points will not be of this type.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

DECEMBER 15, 2015

Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience. By allowing your prospects to get involved with the presentation and guide themselves through their own journey, they become more informed buyers.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Kaon

JULY 2, 2015

In marketing and sales, this can be accomplished by using digital interactions and interactive storytelling to create engagements that allow customers to guide themselves through their problem-solving journeys. Hands On Customer Engagement. This empowers your customers to create an emotional connection via interactivity and engagement.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

JULY 20, 2015

What does Kaon Interactive do and who are some of your customers? Our interactive 3D product marketing applications help clients engage prospects earlier, train sales/channel teams faster, shorten sales cycles and increase win rates by 33%. Original interview posted on their site.). EIA: Tell us about your business. So tell us more.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

FEBRUARY 26, 2016

With new advancements in technology, and marketers’ desire to deliver a better customer experience, the probability for creating higher qualified leads for their sales teams is now better than ever before. These 3D interactive solutions, which are more effective than presentation tools, generate engaged customers who convert 34% faster.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Kaon

SEPTEMBER 15, 2015

Find out what’s going on with your customers, leads, or prospects, discover what pains they may have, what frustrates them, or what they are having trouble with, and use this information they’ve shared to help you solve their problems. ”-Sonia Simone.

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

Kaon

JANUARY 9, 2017

If the goal of the app is to build trusted relationships with customers both pre and post purchase, marketers need to seriously think about relevant and engaging content that enriches user interaction with their brand throughout the ENTIRE buyers’ journey. Don’t ever budget for an “one-and-done” app. Apps work best as a system, or platform.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

SEPTEMBER 25, 2015

Once you meet with a customer, stop all forms of communication that are normally distributed to new prospects to make them aware of your company. Your CLOSERS (Sales managers or VPs) should ignore leads who are not able to buy (Nurture them or they should go to inside sales). That’s a wrap!

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

Kaon

NOVEMBER 8, 2016

Digital platforms allow customers, prospects, employees, and partners to traverse every aspect of the message, solution, and support network in a seamless manner. In the digital world, users navigate across all channels (from emails to websites, from social media to apps, etc.) Digital is all about engagement.

Promotion 113

Promotion Budget Programs Paid Search Agency Advertising Agencies 113

Kaon

OCTOBER 21, 2015

Read on to learn how this virtual version engaged prospects better and, essentially, simplified a complex product. THE CUSTOMER. Seagate’s product is for high-performance computing customers. Seagate could accomplish what it couldn’t before: adapt quickly to various sales scenarios, engage prospects and display configurations.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JUNE 16, 2015

So whether a company is conducting onboarding work training or trying to acquire this generation as customers, here are five tips that are fundamental to engaging millennials. Utilizing this form of communication is an opportunity to put a human face on the company, and to connect in a more direct way with people at prospective companies.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

MAY 28, 2020

While economic activity has declined by 12% since March 14, 2020, Kaon’s customer engagement index has increased by over 77%. Used in over 150 countries by millions of end-users, Kaon’s applications have paved the way for companies to engage their customers virtually, despite the inability to meet face-to-face.

Press 26

Press Differentiation Conference Video Marketing 26

Kaon

JANUARY 31, 2019

The accolade rounded out a strong year for the company, which saw double-digit increases in revenue and customer growth in 2018. Kaon closed its best-performing year in 2018 with double-digit revenue and new customer growth. These solutions, in turn, help to drive increased sales and reduced marketing costs.

Advertising Agencies 22

Advertising Agencies Digital Transformation Mobile Advertising Paid Search Agency 22

Kaon

JULY 10, 2020

Executive/customer briefing centers are offline because of customer travel restrictions. The only way to deliver an experience that is as effective is to use digital interactive applications that customers can drive themselves. Give the customer control of the application by putting them in the driver’s seat.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

MARCH 25, 2020

Sustaining Predictable Revenue and Customer Engagement. This uncertainty is due to a rapid and dramatic shift in their ability to meet with their prospects and customers, as well as the market pressure surrounding their customers’ spending expectations. The UN is estimating economic costs of $1 trillion in 2020.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

MARCH 12, 2020

For example, suppose your prospect searches for information about your product. Suppose your prospect starts on your website. Understanding the engagement profile of the sales team separately from understanding customer or prospect engagement is critical for developing accurate and meaningful marketing insights.

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205